eCommerce Manager

JOHNSON & JOHNSON ,
Maidenhead, Berkshire
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Job Description

Ecommerce Manager Who Are We: Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly-based healthcare company in the world. We're producing life-changing breakthroughs every day and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J's consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today's world. To find out more about who we are, take look at these videos: Consumer: Our vision is to be the best in class Health & Wellness organization by leveraging the commercial strategy to deliver competitive advantage and value creation for the consumer, customer and J&J. And as part of one of the largest and most diverse healthcare companies in the world, our brands leverage the company's world-class research tools and scientific prowess to provide consumers across the globe with innovative consumer medicines, skin, baby and essential health solutions. We aim to meet the health needs of families everywhere through a broad range of well-known and trusted health products. At Johnson & Johnson we have a truly unrivalled brand portfolio with power brands across multiple categories including but not limited to Johnson's, Neutrogena, Nicorette, Clean & Clear, Listerine, Calpol, and Sudafed. The Purpose of the Role: The Ecommerce Manager, Northern Europe manages the implementation and adoption of best-in-class scalable Ecommerce capabilities, solutions and processes. You will partner closely with regional and local partners across Marketing, the ecommerce Customer team and IT to embed and operationalise capabilities within the business to drive ecommerce sales growth, deliver compelling shopping experiences, purchase intent, conversion and align with business and marketing objectives and strategies. You will act as a capability champion and advocate by driving awareness, educating and supporting the adoption and implementation of ecommerce Capabilities in Northern Europe across our consumer brands and as part of the Digital, Media and Scale team within Marketing. The Northern European Digital, Media & Scale Team is central to the Northern Europe marketing department, working across all brands and all six NE markets. They build and deploy expertise across the organisation, allowing the business to stay ahead in areas such as precision marketing and ecommerce. This role will report into the Senior Ecommerce Manager. As a global lead market in areas such as Ecommerce the role will have extensive interactions with both regional and global teams. Key roles & responsibilities: Pureplay media management: Amazon, THG, Feel Outstanding * Lead and craft the UK eCommerce strategy to drive media conversion and ROI across all J&J consumer brands * Solid understanding of Amazon advertising; search, DSP and Managed Display * Develop short and long term media strategies in line with NTS growth targets * Lead tentpole activations for eCommerce; Black Friday, Prime Day, NYNM. Ownership of driving T&L agenda, building frameworks and individual brand planning * Drive T&L agenda for UK in eCommerce space * Develop collaborative relationship with Amazon team Content * Lead ecommerce content excellence and creation for A+ content, optimised imagery, thumbnails and lifestyle content creation * Work closely with the region to cross-share learnings and scale UK content as a lead market * Develop and deliver training for wider teams to increase eCommerce base knowledge across; regulatory/medical, sales, etc. * Actively collaborate with commercial team to deliver growth targets across total GFOs to deliver overarching NTS targets * Drive key capabilities - path to purchase understanding, digital shelf, ratings and reviews, A+ retailer content and imagery, working alongside key partners and agencies * Support new business and scale opportunities: advancing Nordic capabilities, e-pharmacy and direct to consumer. * The key partner for ecommerce customer leads; expert called upon to present at key customer meetings to secure creative and ground-breaking opportunities * Develop ecommerce media strategy across brands including search strategies working alongside the Media agency. * Drive media conversion, with laser focus on value and optimisation. * Key lead on Channel integration and issues management within marketing, working closely with EMEA teams * Organise training for the brand teams on areas of ecommerce NeoStrata management * Strategic brand planning, JBP negotiations, content creation, P&L management Analytics * Offer advice to brand teams on how

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