Head of Customer Marketing- EMEA

Twilio ,
London, Greater London
More Details

Overview

Job Description

Because you belong at Twilio The Who, What, Where and Why Who Twilio is seeking an experienced marketer with a strong background in customer-facing or customer advocacy roles, skills in content marketing and content writing, and a global perspective on what works in different markets. You'll help us create world-class customer content and experiences, including building featured customer content for audiences from product managers to C-level executives, and working to uncover the best customer stories to inspire our audiences-and accelerate our marketing and sales cycles. The ideal candidate has a strong track record of excelling in customer-facing roles, building creative and compelling content, and working cross-functionally with many teams across marketing and sales. You should understand storytelling and why it's so important to showcase our customers' own voices and innovations wherever possible, and have the ability to build strong relationships with customers and advocate on their behalf to enrich our marketing and sales programs with customer stories. You should have a knack for finding the best stories, working with a team (including sales account executives and numerous stakeholders within Twilio and within the customer's team) to drive projects to successful conclusions, an understanding of where customer content fits into marketing and sales funnels and cycles, and a "do what it takes" attitude. A strong combination of strategic/programmatic and creative will thrive in this role. What You'll be identifying, showcasing, and amplifying the voices and innovations of Twilio's amazing global customers and the work they're doing on behalf of their customers. You'll be telling stories about why Twilio customers create the world's best customer experiences. You'll be responsible for: * Identifying, sourcing, nurturing, and building relationships with our most successful, innovative, and impactful customers around the world in order to tell their stories and help infuse our programs with strong examples * Define and execute against our strategy for global customer storytelling, including: * Defining how, where, and why customer stories can influence pipeline, and improve and accelerate customer journeys; * developing and carrying out phased plans for customer content localization and regional messaging; and * building the recurring programs and processes to maintain a strong pipeline of diverse story opportunities across global regions, industries and solutions, use cases and products, and channels * Creating the actual content to tell those customers' stories on various channels and mediums (including customer stories for our showcase page, working with the video team on videos, and other customer content-related initiatives) * Identifying opportunities and gaps to build customer content to support our core content marketing, industry marketing, and pipeline- and opportunity-building objectives * Work within the customer programs team and cross-functionally on customer-related engagements, including with the content team on case studies and features, the campaigns and demand gen teams on sourcing customers for webinars, with field and event marketing on sourcing customers for roadshow panels and conferences, and more Why One of our most important values is " Wear the Customer's Shoes ." We believe our customers are our most important strategic asset and they need special care and attention. Twilio's solutions are incredibly unique in the market-and there is no better way to show this than through the eyes and stories of the world's best communications-centered customer experiences. Twilio empowers all businesses, high tech or otherwise, to put communicating with their customers at the center of their CX, in innovative ways that pay dividends in customer satisfaction, conversion rates, and engagement. Helping showcase how our customers leverage Twilio technology to a broader market will help us bring great communications to every business and every customer-and equip our sales and marketing teams with compelling stories to do that. Where This position will be located in our London office; 7 Soho Square W1D 3QB. Around the world, Twilio offers benefits and perks to support the physical, financial, and emotional well being of you and your loved ones. No matter where you are based, you will experience a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers' experience, understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture that empowers everyone to do their best work and be the best version of themselves. When safe to do so, as set out by guidelines by relevant health bodies, some international travel will be required to attend training and help build rapport with teams, attend key company events like sales kickoff and our annual SIGNAL conference, and go on-site with custome

People also viewed