Marketing Manager, EU Handmade

Amazon ,
London, Greater London
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Overview

Job Description

The Amazon Handmade team is looking for a customer-obsessed, creative and self-motivated Marketing Manager, based in the London office, to join our EU team to support driving brand growth, traffic driving and Customer acquisition. Amazon Handmade is a Marketplace-only store where Makers and Artisans can grow their businesses by selling their handcrafted products. Launched in EU5 in 2016, the Handmade business has seen strong growth and received rave reviews from Customers. The Marketing Manager will be responsible for marketing channel ownership across EU5 - setting objectives, creating strategy and delivering results - to drive top line business growth. A successful candidate is highly analytical, resourceful, customer focused, team oriented, and will have an ability to work independently under time constraints to meet deadlines. The candidate should have a proven track record for leading successful marketing programs across multiple touch points and experience in brand marketing. RESPONSIBILITIES Plan, own, and execute on customer marketing activations for Amazon Handmade EU Write and localise marketing copy, work closely with design teams, build, launch and track campaigns, design A / B tests, measure results, and author reports to share with the broader organization Partner with cross-category and cross-site teams, PR and Legal to implement consistent messaging and high ROI campaigns Own campaigns marketing metrics (traffic, conversion) and measure the effectiveness of various marketing campaigns for reporting via weekly, monthly, and quarterly business reviews Participate in customer research programs

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