Digital Product Owner

QS ,
London, Greater London
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Job Description

QS is a global leader in higher education services. We are the data analytics, performance insight provider and intelligence partner supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals that are seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. We publish highly visible and influential rankings of international universities, including the QS World University Rankings which reaches a global audience of hundreds of millions of people. QS keeps growing organically, through acquisition and by recruiting top talent across key regions. The Role: The Digital and Events division is a newly formed business unit, which is going through a digital transformation accelerated by the current environment. We are looking for a passionate and experienced digital product owner to join the team, reporting into the new Managing Director. This is a unique opportunity to take on a key transformational role and drive a step change in the conversion, engagement and commercialisation of our student facing web portals. These portals receive more than 70m visits per year and there remains a significant opportunity to create an engaging journey to deliver to our event and digital ambitions and optimise the value generated for students and our partner institutions. You will be responsible for defining and delivering engaging user journeys across our portals, optimised for conversion and ongoing engagement while delivering to business and commercial targets. Enabling the business to capitalise on its dominant market position and become the leading digital player in the global Higher Education ecosystem. Key responsibilities include: * Working with design, online, events, sales and operations teams to create a shared view on our customers - clients and students * Understanding and analysing pain points and opportunities in our current user journeys, validating hypotheses and prioritising solutions for the short and long term * Exploring opportunities to get to the root of what matters to our customers (clients and students), working in collaboration with marketing and digital teams * Creating a compelling set of user journeys for high value student populations, integrating multiple touch points and our on- and offline assets * Identifying and leveraging our data as an asset to inform user journeys and leverage AI to enable continual evolutions to our user journeys * Driving delivery of these user journeys by managing the product development lifecycle across analysis, design, story refinement and testing * Working closely with marketing, operational, digital, design and technology teams to optimise registration processes to meet event attendance and digital marketing solutions targets. While clearly articulating, agreeing and integrating our on-portal experiences from acquisition and alongside email nurture * Planning and tracking key product metrics to measure engagement and plan improvements, working with the Online team to measure and optimise The ideal candidate will have: * A focus on user-centric design, applying data, research, and judgment to make the biggest impact to our students and create outstanding user experiences * An appreciation of what makes a great user experience, and how that translates into success for businesses * A solutions-focus, with the ability to quickly identify a problem and good quality product solutions * Experience delivering at pace, and leading cross functional teams to deliver to a common goal * Strong collaboration skills and clear communication style and the ability to influence, inspire and align multiple stakeholders and work effectively across teams * Experience using customer data to measure performance, highlight problems and determine a solution * A passion for driving change, and the ability to challenge the status quo and deliver truly outstanding customer experiences * Comfort in ambiguous environments This role is perfect for someone who is excited to work in a fast-paced environment and deliver change quickly and effectively. Useful Links:

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