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Spotify
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London, Greater London
Conversion Specialist
Overview
Job Description
As the world's largest audio streaming subscription service, Spotify Premium enables millions of creators to make a living from their art by connecting them with the people who love it. It's here that you'll help grow our subscribers by growing the Premium experience, transforming user insights into meaningful innovations and ensuring our platform is available whenever and wherever our users want to listen. We are looking for an experienced Conversion Specialist that will join the Premium conversion team. We are a small & agile team that does hundreds of conversion experiments every year, and we want your help to bring our conversion optimization to the next level. You will be working both with setting up current optimization initiatives and more forward-looking conversion strategies and hypothesis development. Above all, your work will impact the way the world experiences music. What you'll do * Run experiments to improve the conversion funnel considering traffic sources like paid ads and on-platform upsells * Optimize the conversion funnel for the local and regional markets by adapting the content, messaging and offers for first-time subscribers as well as the re-subscribers * Develop a bold and tactical experiment hypothesis, using insights from data and research on how to drive KPIs forward. This may be messaging, design, and personalization of the full funnel * Work with internal stakeholders to create a coherent testing strategy * Keep the projects moving fast and work agile with continuous conversion optimization Who you are * You know how to keep things moving forward, you speak English fluently; more languages and international experience are a plus * You have a deep understanding of front-end technologies required to run experiments, including JavaScript, CSS, HTML, and JavaScript frameworks such as React, Angular * You have experience in commercial A/B testing tools such as Google Optimize 360, Adobe Target, Optimizely * You are experienced with working in a relevant industry such as an online consumer business, e-commerce, online media or tech start-up * You care about data; strategic and an analytical mindset * You have 2+ years of experience in conversion rate optimization, A/B testing and master A/B test principles and methodologies You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what's playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find the power to keep revolutionizing the way the world listens. Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world's most popular audio streaming subscription service with a community of more than 271 million users.