Conversion Rate Analyst

A.S. Watson Group ,
London, Greater London
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Overview

Job Description

The role We are looking for an experienced Analyst who has a passion for understanding commercial data with a focus on developing new, innovative data enhancements; you will play a key role within the Digital Team supporting the Digital Marketing Analyst in producing new functionality within the analytics tool to assist in more detailed marketing analysis. Core Accountabilities * Continuously develop team reporting, driving insight into the team * Manage the GTM accounts for desktop and mobile to optimize live tags as well as implementing and managing the tracking set up. * Liaise with I.T to implement tracking via Source Code to drive further analytics and insights whilst keeping onsite page performance optimal. * Work with I.T to develop innovation projects such as cross device, cross channel and cross platform to better understand the full user journey. * Research and implement new industry features to increase and expand data collection. * Manage projects such as GA-Optimize enhancements, becoming owner & curator of the tool and leading A/B and split testing pre and post analysis projects. * Build a more comprehensive reporting pack, including dashboards, monitoring channel performance and present this back to key stakeholders. * Build additional APIs to support various teams, helping to understand data. * Conduct on-demand analysis to support UX improvements, business improvements and marketing campaign analysis. * Be responsible for supporting and training the teams on all new developments and features. * Supporting ad hoc insight projects

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