Retail Subscriptions Manager

Dmg Media ,
London, Greater London
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Overview

Job Description

At Mail newspapers, we are constantly seeking ways to offer the best value to our readers. To achieve this, we are putting increasing focus on how we reach our customers and make decision based on data, factual insight and by segmenting our retail estate. Our subscribers and Home news delivery customers are our most valuable and so we wish to make this a greater focus. As Retail Subscriptions Manager, the successful candidate will: * Increase profitable sales of newspaper subscriptions for the Daily Mail and The Mail on Sunday * Develop subscription offers based on our customer's needs and wants using insight * Create customer acquisition plan through retail, CRM, Mail Newspaper assets, affiliates etc... * Creation of profitable Home News Delivery (HND) campaigns that deliver increased sales * Create and provide visibility of our HND customers and sales * Develop subscription and HND campaigns that encourage the use of MyMail * Develop a more cost effective yet secure solution for handling the redemptions of subscriptions and HND Key facts & figures of the role: * Write a Retail Subscriptions and Home News Delivery Strategy * KPIs - Sales target, market share of DM / TMoS, return on investment * Delivery of sales target within cost budget for Retail Subscriptions and HND * Salary TBC per annum, bonus, pension Key Relationships of the role: INTERNALLY: * Retail Sales and Trade Marketing team * Wider Marketing team - customer services, communications, creative, MyMail, Partnerships, data insights * Circulation team - data, allocation and wholesale EXTERNALLY: * Coupons / voucher clearing house * Digital vouchering solutions * Subscription management / customer contact center The role is accountable for: * Delivery of sales target, cost budget and cost per acquisition for subscriptions and HND * Create a strategy for growing profitable subscription sales * Use of data insights to ensure our subscriptions & HND offers are relevant for our customers * Work with the Independents Sales Manager and Business Development Manager to create Home News Delivery campaigns that increase profitable HND participation * Ensure that campaigns are within brand guidelines * Develop a solution for gaining visibility of our HND customers so that we can better monitor the performance and understand the customer behaviour in order to influence it * Create Subscription and HND campaigns that encourage the use of MyMail *

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