Marketing Technologies Specialist (MarTech)

Bluestorm Recruitment ,
London, Greater London
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Job Description

Mail Our client is a new generation social betting app that is seeing great success in its start-up stage and is looking to disrupt the sports betting market with a new and innovative approach; by combining free-to-play game mechanics with a mobile AND social first design and marketing strategy. If you are looking for an opportunity to add momentum to your career and have a passion for sports and gaming, then this could be the ideal role for you. The vacancy: This role is responsible for ensuring that the Marketing Teams technical requirements are fully supported and all marketing activity is accurately, tracked, reported and attributed. In addition, this role will look at implementing marketing NOC (Network Operations Center) services in order to minimise the risk of marketing expenditure wastage due to downtime. The Marketing Technology Specialist will have to work alongside remote development teams guiding them through the process of developing product features and marketing support tools focused on both marketing insights from data as well as marketing task automation. Performance Profile: * Reviewing existing marketing software tool integrations * Building a cost effective marketing support plan by outlining tools required to improve efficiency in marketing * Introduce a NOC service that reduces our reliance on hotline to spot system downtime issues * Ensuring that there is a NOC style approach to managing the customer funnel and highlight which point within the Click to FTB funnel is broken * Manage the budget for marketing tools * Ensure that BI Analyst needs for data tools is fully supported in a profitable and cost-efficient manner * Help support the data infrastructure required by the marketing team to deliver their goals * Finding new software tools that cost efficiently deliver what marketing needs to deliver profitable campaigns * Write strong briefs for our development teams to execute and build on * Track and monitor and input into the technical development and build process * Ensure that tools and software exist in order for marketing activity to comply with UKGC, CAP and BCAP, GDPR and CMA guidelines and policies. * Close integration with our delivery teams in the Shop and Kyiv Position Qualification & Experience Requirements: * 2+ years' experience working within a digital agency or business in charge of marketing automation or / and martech software build /procurement * In addition, a further 1+ years' experience working within a Marketing team role. * Experience working across different platforms with a demonstrable background on martech for B2C mobile application businesses * Knowledge of/experience in a range of software procurement processes and software cost management * Educated to degree level. * Fluent English * Extensive experience in working with developers * Experience of integrating third party software /SDK systems into client back ends/DB environments * Experience of working with BI and Data analytics teams. * Experience working across different platforms with a demonstrable background on mobile applications (iOS / Android ) and Mobile Web. The successful Marketing Technologies Specialist will be: * Interested in and has experience in sports gambling * A proactive person who displays initiative and can work well in a team * Passionate about football and sports in the context of betting * Good listener and problem solver * Thorough at writing detailed briefs with a clear understanding of UX and end user needs * Keeps up to date with tools and technologies for marketing automation * Creative with an analytical approach - a critical thinker * Highly personable yet able to negotiate strongly * Organised in both creating and following processes * Outgoing, positive and forward thinking * Happy to work in a fast-paced and pressured environment with demanding targets whilst maintaining a customer-focus * Able to give exemplary attention to detail and have excellent communication skills * A self-starter who is eager to be a pivotal part of the ambitious growth plans * Excited to work in a start-up environment and fast-growing team Our client is an equal opportunity employer and they are committed to providing their employees an inclusive, diverse and ethical workplace. All qualified applicants will receive consideration for employment without regard to race, colour, national origin, religion, gender, gender identity, sexual orientation, age, marital status, disability status or other category protected by law. If you need assistance or any accommodation due to a disability, you may contact us for more info via vlad@blue-storm.co.uk. Your case will be promptly forwarded to the client's HR department (Contact info available per request). Apply for this job Remind me later Or, know someone who would be a perfect fit? Let them know! Mail

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