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Doji Ltd
,
London, Greater London
Marketing Manager
Overview
Job Description
In Doji, we are building the next generation marketplace and setting new standards for e-commerce buyers and sellers worldwide. We are a UK based tech start-up, founded by three passionate entrepreneurs with a track record of building and exiting successful ventures. We've just been through our seed funding round and we're excited to build this world-class team that is going to reshape the way people buy and sell consumer goods. Be part of this revolution as one of our early hires! We have a challenge for those who: * Live and breath entrepreneurship and are constantly pushing the boundaries to innovate and inspire others. * Are high performers and deliver impact in everything, everyday. * Are motivated by the mission of wowing and setting new standards for customers. * Love teamplay and strive to build and develop great teams. * Believes that success should be pursued responsibly. Imagine yourself innovating in dynamic and challenging projects. Responsibilities include: * Build, model and execute the complete 360 marketing strategy for Doji * Research to understand market drivers, target audiences and competitive landscape * Craft the messaging and positioning to convey the brand value * Create compelling, high-quality content for internal and external stakeholders * Define the content strategy to ensure comprehensive and updated marketing * Driving product launches to meet collaborative team goals through messaging across web and other customer facing communication vehicles * Support funnel growth activities with enhanced paid, owned and earned media campaigns * Internal & External event management * Interact with customers to gain insights and improve strategies * Benchmark and assess the impact of your work against key business metrics * Develop a deep understanding of our service, audience, and the buyer's journey, including the biggest client pain points and blockers to acquisition * Define core messaging and use cases to generate interest and traction around the service and bring in successful clients * Design, implement, and track growth initiatives utilising P-R-A-C-E or similar funner frameworks * Experiment and iterate on current and new acquisition channels * Build and grow a robust paid media experimentation approach across creative, app store and landing page optimisation to help grow ROI * Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and budget accountability * Manage end-to-end media partnerships to drive measurable growth * Work on integrated campaigns, starting with objectives, strategy, metrics and tactics to execute and measure performance * Ideate, test, iterate, and optimise growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels * Continuously work on new channels, creatives and innovative ideas for experimentation, optimisation and acquisition growth In Doji, we work hard to promote a culture of inclusiveness and diversity that seeks equality and values from different perspectives. We believe in building trust and fairness amongst people and making a positive impact on the environment. Should you require reasonable adjustments throughout the hiring process, please don't hesitate to get in touch with us. Following release of COVID restrictions, the remote role will adjust to our new London office. All of our talent is sought based on this premise. Join our team! Requirements * Minimum 4 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation * You are a Hubspot (or equivalent) integration expert * Excellent copywriting skills, with a creative mindset * Business-savvy and can quickly understand business objectives and challenges. * Outstanding time and project management skills * Ability to adapt to constantly changing environments * You are highly analytical and love working with numbers (you find conversion metrics trendy!) * Strong understanding of the latest tools and strategies in content marketing * Knowledge of the retail industry would be very appreciated * You have lots of energy and get excited by being a revenue champion Benefits * Be part of a start-up with an entrepreneurial mindset that thinks big, with a long-term vision. * Be the owner of your own development in an environment that is full of opportunities, learning, growth, expansion and challenging projects. * Share and learn with the team, amongst great professionals and experts. * An excellent work environment, with everything that you need to enjoy a great experience.