VP Marketing

Attest ,
London, Greater London
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Overview

Job Description

Founded in mid-2015 to make consumer research simple and accessible for anyone, anywhere, Attest is a fast-growing scaleup backed by investors including Silicon Valley leader NEA. Attest is striving toward a world in which anyone can put consumers and data at the heart of every decision, to create and deliver better, more useful services, products and experiences for real people and communities worldwide. In 2019, our team tripled to nearly 100 people, and together we achieved huge commercial, technical and people success. Our plans for 2020 and beyond are big and exciting, and our team is growing fast. A robust set of shared values unites our team. We invest in each other to ensure every Attester has the opportunity, support and encouragement to realise their full potential. We strongly believe everyone should have the autonomy to freely explore new ideas and have a voice in shaping the future of Attest, whilst making sure that the work we do genuinely makes a difference. About the Marketing team The Marketing team, together with Sales, exists to drive predictable, repeatable growth - for each team member, for Attest, for clients and for consumers. How? By combining a commitment to performance and autonomy. We're a group of smart, hard working folks who value curiosity, integrity and teamwork. We combine expertise across content, technology, demand generation, business development, sales and account management; and by pulling together as a single team, we're able to produce results that are greater than the sum of its parts. VP Marketing We're looking for our first overall global marketing leader, to build new growth from our excellent team, assets and opportunities. We have a wonderful growth story, and now it's time to take that to the next levels, applying your ideas and experiences to harness the vast potential that Attest holds. We're looking for experiences, capabilities and ideas to support us on that journey of growth; maintaining and building upon the already strong foundations of one of our proudest achievements: our people-first culture. This is a truly global role, with immediate impact across UK/Europe and the US. There are so many things Attest can do and become; this role is about harnessing that potential, and helping every client/prospect immediately understand the value Attest can offer. We'd like to look back in 5 years time on this role as one of the real inflections points in the history of the company, and we want Marketing at Attest to become known as an incubator for talent, innovation and excellence. The mission for this role includes... Empathetic with a coaching mindset. You will have heaps of experience mentoring and coaching people across broad marketing disciplines and levels of experience, and are naturally a people-centric person whose experience and empathetic style will have an immediately positive impact on the team. You default to a coaching mindset that builds upon the existing potential of people, ideas, existing structures and looks to apply well-reasoned challenges when seeking to adapt, pivot or re-set what we do and how we do it in a positive and inspiring way. Marketing strategy . Setting the overall direction for everything Attest does in Marketing, including areas of focus, precise propositions, segmentation, choices/mix of channels, and asset/resource allocation, all with the goal of making Attest easier to understand and easier to buy. Execution. Working closely both with the Marketing and team, and wider cross-functional team, to guide and ensure all actions fit together toward achieving the wider Marketing and company strategy to consistently deliver practical, timely outcomes for Attest's existing and prospective customers, directing Attest to ever better commercial outcomes. Team leadership and growth. Developing, guiding and growing the talented Marketing team members, from Product Marketing, Content Marketing and Events, to Demand Generation, Brand & Communications, as well as other new activities that you create as part of your wider Marketing strategy. As a leader you'll know the importance of building, developing and retaining a team of talented, highly engaged people who are continuously learning and growing to form a Marketing function that is greater than the sum of its parts. Brand . Partner with our Director of Brand and Communications to refine with unmistakable clarity what our brand is (and isn't). Being distinctive in our style and positioning, with a mandate to make bold moves and act upon our opportunities to take risk, stand out and grow. Retention and Engagement. Help drive engagement amongst customers we've already acquired. Create opportunities and resources to support our post-sales team's brilliant efforts to expand how customer's perceive and use Attest, generating new activities and referrals as a result. Data-driven and intuitive . You will be responsible for identifying improvements, and driving activities across multiple parts of

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