Marketing Campaign Manager - US app

Bluestorm Recruitment ,
London, Greater London
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Job Description

Mail Our client is a new generation social sports betting app that is seeing great success in its start-up stage and is looking to disrupt the sports betting market with a new and innovative approach. This role is focused on working on the new initiative with responsibility for marketing and operating the US based sports betting app in New Jersey and selected states in North America where the client is licensed. If you are looking for an opportunity to add momentum to your marketing career and are based in and able to legally work in London, and have a passion for sports and gaming in North America, then this could be the ideal role for you. Performance Profile: * Day-to-day monitoring and optimisation (including adjusting budgets/bids, altering targeting and refreshing creatives) of paid campaigns across different digital channels - Facebook, Instagram, Twitter, Snapchat, Google, to name a few * Analyse campaign results continuously, able to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights * Report on campaign and creative performance and A/B test results on a weekly and monthly basis * Work closely with the design and content teams in order to test and develop on new creatives (static and video banners) and messaging * Keep up to date with biddable media trends, continuously improve their knowledge and apply this to their work; self-improvement and continuous learning is a requirement Position Qualification & Experience Requirements: * Experience marketing to North American audiences preferably in sports marketing. * Knowledgeable of a wide range of American interest sports in the context of betting. * Demonstrable knowledge in implementing, optimising and reporting on biddable media campaigns, both acquisition and retention * At least 3-year experience in using Facebook Ads for direct response paid campaigns * Experience on other paid social channels, like Snapchat and Twitter would be beneficial * Previous experience in working with KPIs and targets * Exceptional attention to details * Able to make decisions on their own and take ownership in their work * Able to communicate effectively and work as part of the wider team * Is creative with an analytical approach * Is a fast learner with strong problem-solving skills, organised and have good time management skills * Able to handle multiple projects at the same time, prioritise them based on business needs and meet tight deadlines * Educated to university level with passion for marketing, particularly digital * Ready to work for a multinational start-up company, in a fast-paced, demanding environment. Our client is an equal opportunity employer and they are committed to providing their employees an inclusive, diverse and ethical workplace. All qualified applicants will receive consideration for employment without regard to race, colour, national origin, religion, gender, gender identity, sexual orientation, age, marital status, disability status or other category protected by law. If you need assistance or any accommodation due to a disability, you may contact us for more info via vlad@blue-storm.co.uk. Your case will be promptly forwarded to the client's HR department (Contact info available per request). Apply for this job Remind me later Or, know someone who would be a perfect fit? Let them know! Mail

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