Senior Brand Manager - Diabetes, UK & ROI

Lilly UK ,
Basingstoke, Hampshire
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Job Description

Responsibilities: Lilly is a global healthcare leader that unites caring with discovery to make life better for people around the world. We were founded more than a century ago by a man committed to creating high-quality medicines that meet real needs, and today we remain true to that mission in all our work. Across the globe, Lilly employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism. Embracing diversity is at the core of our long-held value of respect for people. It is the lens through which we understand and respond to the unique needs of the millions of individuals who depend on our medicines. For us, embracing diversity means understanding, respecting, and valuing differences, including but not limited to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. The greatest measure of our diversity efforts is our ability to attract and retain exceptional employees who feel comfortable in a culture that supports them being themselves. Make this your new and exciting career move! Due to internal changes, we have an exciting opportunity for a Senior Brand Manager to lead a significant brand within our Diabetes portfolio across the UK and ROI. This is a truly exciting opportunity to be have both leadership of the brand and of a small team. The Role There is no better time to join the Lilly Diabetes as we expect substantial brand growth in the coming years by exceptional execution of core strategy. In this highly visible marketing role, you will lead a diverse cross-functional team, responsible for delivering against the UK and ROI financial and operational plans. Success will be achieved through building a culture of trust, empowerment and accountability within the brand team. The Person: * Manage the brand's UK and ROI operational plan delivery * Ensure execution excellence of the programs you are responsible for * Solutions developed should enhance the customer experience by utilising multichannel engagement (MCE) * Monitor and track performance/operational spend and be able to report back * Partner with cross functional teams to ensure brand success * Always seek commonalities and opportunities for replication, to help reduce volume of work and maximise efficiencies * Model leadership with a particular focus on the common purpose and expectations Objective 1: Brand Strategy Development Strategic Brand Development * Active support in the development of overall strategy, Integrated Customer Planning (ICP), and input to Lilly Business Plan * Understand, anticipate and adapt to changing market dynamics and their impact on the brand * Planning an execution using different tactic/channel (MCE- and Touch Point plan) * Demonstrate collaboration with an inclusive attitude and coaching style of communication Support for Field-Based Personnel * Maintain relevance by going on field rides to understand sales professional and HCP experience * Develop strong partnerships and engagement with sales representatives, particularly with Brand Ambassadors Marketing and Medical Interactions * Understand the clinical development strategy for the brand * Provide the customer and market perspectives to Medical * Translate complex medical information into actionable marketing strategies and tactics. Objective 2: Brand Operations Management and Oversight Be a passionate advocate for the brand and future launch indications * Foster positive relationships between the brand team, cross functional teams and the sales force * Responsible for management of UK and ROI project budgets and associated operating expenses * Ensure that brand team activities meet timelines for execution as laid out in project plans * Responsible for understanding, implementation, and adherence to company policies, processes and external obligations, as applicable * Responsible for monitoring and reviewing the success of operational deliveries. AutoReqId: 57931BR Additional Information: . Position Location: Local Location Details: Basingstoke Title: Senior Brand Manager - Diabetes, UK & ROI Job Category: Other Basic Qualifications: * Technical marketing knowledge gained from a Brand Manager/Senior Brand Manager role in pharma * Team leader - ability to lead with and without authority * Enthusiastic, curious and flexible with high learning agility * Strong cross-functional working experience * Self- motivated and able to prioritise * Enthusiastic- ability to energise and motivate others * Strong team player * Strong project management skills *

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