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WorldRemit
,
London, Greater London
Programmatic Lead
Overview
Job Description
Who are we? WorldRemit is changing the way people send money internationally. We've taken something complicated and made it as simple as sending a text. And we're growing. Fast. To do this, we need to hire bright people who can work autonomously and make the right decisions. Who we're searching for...? As a Programmatic Lead, you'll: * Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of media campaigns across all programmatic buying platforms * Be the programmatic expert on campaign performance and optimisation providing insights into the best strategies and tactics to achieve business objectives * Build training materials and best practice documentation * Leverage first party and third-party data for targeting and insights * Oversee the work of four specialists, coaching where necessary, managing workflow and providing support to develop technical knowledge * Coordinate assets and ensure campaigns are delivered against KPI's * Responsible for overseeing pacing & performance across digital media programmatic portfolio * Recommend forward thinking strategies, innovations and technology to deliver growth in a scalable way * Proactively work with team on campaign set-up and optimization strategy * Work with the data and analytics teams to gain insights that can be incorporated into the strategy * Lead & own our programmatic ad tech stack; working closely with our internal marketing technology teams in identifying external vendors to build out our digital media buying, targeting, measurement & optimization capabilities * Lead & own programmatic media strategies across business units to support both branding & performance-based goals (ROI/CPL/CPA) * Drive thought leadership on programmatic measurement frameworks & solutions working closely with performance insights & data science teams * Serve as an internal expert in keeping the paid media team educated with latest industry developments, technologies & trends in the programmatic space * Develop process & intake workflows for campaign planning, creative, audience targeting, & best practice implementation * Define & oversee campaign planning & execution between the marketing team & agency staff * Own reporting narratives to surface insights on programmatic performance * Own reporting narratives to surface insights on programmatic performance Have you got what it takes? * Intermediate knowledge of programmatic marketing with experience overseeing 8+ figure programmatic budgets * Working buying experience with technologies DoubleClick Bid Manager & DV360 with * Intermediate experience with programmatic ad tech (Ad Servers, DSPs, DMPs, Ad Networks. Ad Exchanges, Measurement Tools, 3rd party targeting vendors, etc.) * Excellent communication, interpersonal skills with ability to work well with cross functional teams * Digital agency experience * Highly analytical with strong understanding of measurement, testing frameworks, attribution models What's in it for you... * Life assurance of 3 times your salary, should the worst happen. * Pension scheme offering 8% matched contributions. * Private medical and dental care plans. * 25 days of holiday plus bank holidays, rising to 28 after 3 years. * Free breakfast and fruit every day and Friday 'afternoon tea' drinks and nibbles. * No formal dress code And finally,... Changing the world isn't easy - so we only hire the most talented people. You need to think differently, believe in new solutions to old problems, and have the drive to make them happen. We want to talk to you if you can bring to life our values: * Aim high - We dream big, think bold and go the extra mile * Embrace challenge - We ask questions, start conversations, and always love to learn * Do what's right - We act with integrity, building trust in ourselves and in our business You can learn more about our culture and how we work by watching this video on our Careers page: