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JustPark
,
London, Greater London
Acquisition Marketing Manager
Overview
Job Description
We're hiring an Acquisition Marketing Manager to grow the supply of parking spaces by consumers and build networks of space to support sustainable mobility solutions, such as shared cars, scooters and electric vehicles. About the role As an experienced growth marketer, you'll own acquisition planning for our peer to peer spaces using online and offline channels including Organic, Search Engine Marketing, Paid Social, Display, Affiliates, Referrals, Direct Mail. Here's an idea of your day to day * Build networks of spaces for the Sustainable Mobility team using the above channels plus assisted sales channels (phone, door-to-door) * Optimise the site for SEO and produce content marketing programmes that grow traffic, leads and conversions * Liaise with the customer marketing team to encourage drivers to add their unused driveways to the platform. * Manage agencies and internal creative teams to deliver successful campaigns on time and on budget. * Work with Product and Engineering to manage delivery of technical marketing requirements. * Work closely with the Data team to ensure JustPark acquires high-value spaces. * Maximise conversion of leads through initiatives such as landing page design, live chat, phone and CRM. * Analytically minded, data-driven, and numbers obsessed with a strong focus on performance marketing to hit ambitious targets * Monitor and track key performance metrics and continuously improve performance * Responsible for a 500k performance marketing budget and growing While our team are currently working fully remote, once we return to the office you'll be based out of our HQ in Camden at least 2 days a week. Requirements * Experienced in defining acquisition plans and communications programmes * Hands-on experience of managing a wide range of B2C online and offline channels successfully (e.g. search engine marketing, display, direct mail, affiliates, phone, door-to-door) * A working knowledge of SEO and evidence of delivering organic growth * Knowledge of design principles for effective performance marketing * A strong background in customer journey mapping and content marketing at all stages of the funnel rooted in customer insight * A growth mindset and evidence of continuous improvement * Strong analytical skills, able to translate data into hypotheses and creative solutions * Collaborative approach and able to galvanise support for plans from others * Strong project management and personal productivity skills We're all about growing and developing our teams to provide them with all the skills they need to be successful. So it's not essential to have all the criteria below, but it'll give you a head start if you have some experience in these areas. * Experience of digital marketplaces * Start up or scale up experience * Previous experience of getting the best out of agencies Benefits We trust that our team has the best interests of our customers at heart, which means we trust you to know whats needed to get the job done. Whether thats working the hours that suit you, setting you up for remote working or making sure you have the right kit, well work with you to create the right environment for you to succeed. Plus we know it's not all about work! That's why we also offer benefits like unlimited holiday and enhanced maternity leave. We want teams that enjoy spending time together. So weve built a culture that encourages teams to get to know each other - we run company-wide away days and annual retreats to get us away from the desk. Our in-house chef provides a freshly cooked lunch every day, giving us the opportunity to catch up over great food (check out whatsjuliecooking for some inspiration!) Our teams work hard to make JustPark a success, so its important to us that they can share in that success. Thats why we offer stock options to every member of the team. We work hard to achieve some ambitious goals with the knowledge were building something truly valuable. Were in this for the long term, and we have big ambitions for the future. To help us get there, we want to grow our own superstars from within. We fund additional training, provide mentoring and work with you to develop a career plan so we can help you get where you want to go, too. To learn more about our team, check our careers page or read our Glassdoor reviews. We also regularly post updates on our company culture and our products on LinkedIn, Facebook and Twitter.