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JustPark
,
London, Greater London
Head of Customer Marketing
Overview
Job Description
We're recruiting for a Head of Customer Marketing to lead the development of our B2C Customer Marketing and CRM strategy. About the role Grow both sides of the marketplace sustainably by increasing the lifetime value of consumers and business customers. Leading a team of marketers to create engaging campaigns that customers respond to. Here's an idea of your day to day: * Accountable for the customer marketing budget for B2C (c. 1m and rising) * Defines successful B2C customer marketing strategy and plans based on market, competitor, customer, commercial and internal analysis * Leads customer marketing planning and gains commitment from the senior management team and direct reports * Achieves customer marketing goals by overseeing delivery of plans, monitoring results and proactively taking corrective actions * Ensures customer marketing spend is in line with budget and makes the case for additional investment from the Finance team in advance as necessary * Ensures that customer insight guides customer marketing by applying appropriate qualitative and quantitative research techniques * Improves team performance by managing, motivating, training and coaching team members to achieve their potential * Creates a team culture of data-driven continuous improvement and experimentation * Ensures that the team is outward looking, learning and applying marketing best practice from other categories * Leads the commercial relationship with customer marketing partners While our team are currently working fully remote, once we return to the office you'll be based out of our HQ in Camden at least 2 days a week. Requirements * Experience of defining winning B2C customer marketing strategy and plans * An experienced people manager, with experience developing teams and a strong coaching methodology. * Track record of developing successful relationships with a product function, with ability to work in agile, cross-functional teams * Extensive consumer CRM experience, deep knowledge and outstanding results * Strong multi-channel customer journey mapping experience * Strong background in building CRM automations * Knowledge of customer marketing best practice and design principles * A growth mindset and experience of creating a continuous improvement culture * Strong analytical skills, able to generate hypotheses and creative solutions * Strong leadership, project management and personal productivity skills * Experience in a scale-up environment * Understanding of marketing theory and techniques gained through a marketing degree / masters, professional qualifications and / or experience We're all about growing and developing our teams to provide them with all the skills they need to be successful. So it's not essential to have all the criteria below, but it'll give you a head start if you have some experience in these areas. * Experience of digital marketplaces * Start up or scale up experience Benefits We trust that our team has the best interests of our customers at heart, which means we trust you to know whats needed to get the job done. Whether thats working the hours that suit you, setting you up for remote working or making sure you have the right kit, well work with you to create the right environment for you to succeed. Plus we know it's not all about work! That's why we also offer benefits like unlimited holiday and enhanced maternity leave. We want teams that enjoy spending time together. So weve built a culture that encourages teams to get to know each other - we run company-wide away days and annual retreats to get us away from the desk. Our in-house chef provides a freshly cooked lunch every day, giving us the opportunity to catch up over great food (check out whatsjuliecooking for some inspiration!) Our teams work hard to make JustPark a success, so its important to us that they can share in that success. Thats why we offer stock options to every member of the team. We work hard to achieve some ambitious goals with the knowledge were building something truly valuable. Were in this for the long term, and we have big ambitions for the future. To help us get there, we want to grow our own superstars from within. We fund additional training, provide mentoring and work with you to develop a career plan so we can help you get where you want to go, too. To learn more about our team, check our careers page or read our Glassdoor reviews. We also regularly post updates on our company culture and our products on LinkedIn, Facebook and Twitter.