Digital Marketing Manager

Anaplan ,
London, Greater London
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Job Description

Are you experienced in Digital Marketing, and looking to join a company that is genuinely transforming the business world? For the latter, you should check out Anaplan's platform and how it's revolutionising the way in which enterprise businesses, such as Coca Cola, HP, Sonos (i.e. a few of our delightful customers) come to the right, data-led planning decisions. For the former, read on... In this newly open role, we are looking to hire an experienced B2B digital marketing marketer, who is able to own-and-lead specific digital marketing initiatives across our geographical regions (i.e. AMER, EMEA, APAC). Initiatives will include developing paid search channels and digital reporting capabilities, as well as shaping cross-team collaboration and associated processes. Operating as a key player in our Digital Marketing team, the overall goals for the successful candidate will be to: * Accelerate global paid search performance across multiple languages * Lead digital marketing's performance reporting documentation and communication * Document and develop cross-team collaboration processes for digital-led activities * Be an internal subject matter expert for digital marketing requests The Digital Marketing Manager role is a combination of both strategic and tactical - our ideal candidate will be confident in leading data-driven digital optimization at a global level, whilst being acutely familiar in partnering with Field and Function marketing teams, to optimise performance on a day-to-day basis. CANDIDATE EXPERIENCE * Knowledgeable (and articulate) on digital-first, through-the-funnel persona journeys and digital's associated role, for influencing both lead and pipeline creation * At least three-years of digital marketing experience, primarily in performance marketing * Skilled platform user, ideally in Google Ads, Microsoft Bing, Adobe Analytics, and Marketo * Confident in data analytics, segmentation and reporting, specifically across performance, operational, and channel hygiene metrics * Able to work with key internal stakeholders for fulfilling primary responsibilities, including: Finance (budget planning); Operations and Analytics (tracking and reporting); Demand Gen and Field (audience segmentation and targeting); Solutions (content), and; Design and Web (asset build) * Advocate for culture - given this role is a global role, it's important that the successful candidate is keen to embrace cultures from across the globe as part of building collaborative working relationships across multiple timezones, whilst being an advocate for promoting the value and impact of paid media across the organisation WHAT WE OFFER * A rewarding, progressive career with a company that values diversity, flexibility and understands the need for a good work/life balance * Market-leading salaries combined with generous bonuses, equity and a range of comprehensive benefits * Regular agile meetups, events and hackathons (both attending and hosting!) * A range of sports, health and wellbeing initiatives * 3 days of paid leave every year to help support the charity or cause of your choice Do you align with Anaplan's Values? Collaborative: We go out of our way to help others succeed Explore all of our Values onAnaplan.com/careers #AnaplanLOVE About Anaplan We're building a truly unique technology. From our calculation engine and in-memory data store, to apps and predictive analytics; amazing technology is being developed every day. We're addressing a$100B/yearproblem that all global businesses face. Our mission is to break the traditional business planning mold, currently performed through spreadsheets or legacy systems. Anaplan's Connected Planning platform is enabling customers to improve decision-making by turning response time into real time. With 1100+customersand 175+ partners globally, Anaplan's platform is solving some of the most complex challenges in business. CEOs, analysts, and the press agree-Anaplan is changing the way the world does business. Learn about our history, see ourrecognitions and achievements, and take a look at what it's like to work at Anaplan. Get to know more about working at Anaplan by checking out our social channels. Facebook Twitter Instagram YouTube CAN'T FIND THE PERFECT ROLE FOR YOU? NEW OPPORTUNITIES ARE OPENING UP DAILY: ANAPLAN.COM/CAREERS

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