Strategy Manager

ITV Jobs ,
London, Greater London
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Job Description

Strategy Manager Commercial 12 Month Fixed Term Contract ITV is More Than TV... Our vision is to be More than TV, building upon ITV's unique and winning combination of creativity and commercial strength, driven by investment in data and technology. The ITV Commercial team is responsible for bringing in the 1.9bn worth of advertising that helps fund ITV's programming. However, the Commercial team isn't just about advertising sales. With an ever-changing marketplace, a multitude of new platforms and brands facing into a highly complex marketing landscape, it has never been a more exciting time to join the UKs biggest commercial broadcaster. We are looking for a Strategy Manager to join our collaborative team Main purpose of the role: To recruit digital native brands to test TV as part of their communications mix using the ITV AdVentures proposition. The last 5 years has seen 'direct to consumer' and digital native brands like Monzo, Harrys Razors, Deliveroo and Zwift burst onto the scene, disrupting markets and winning consumer hearts and minds. Many of these brands rely on digital and social channels to fuel their early growth, but as they scale the need for more broadcast channels, including TV, becomes evident. ITV has developed a new proposition, called AdVentures, designed to attract these digital native brands and encourage them to take their first steps into TV with ITV. A small but dedicated team within ITV Commercial works on the AdVentures proposition. The AdVentures Client Strategy Manager works as part of this team identifying prospective brands, developing relationships with them, building and delivering test campaigns designed to demonstrate the effectiveness of TV. Some Key Responsibilities * Building a prospect pool of suitable brands to target, creating a sustainable pipeline of brands for AdVentures * initiating contact with target brands to introduce the AdVentures proposition *

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