Head of Digital Engagement

University of the West of England ,
Bristol, Bristol
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Job Description

The University's Strategic Communications and Marketing department is responsible for raising the profile of UWE Bristol locally, regionally, nationally and internationally. It delivers strategic communications, brand, marketing, alumni engagement and philanthropy for one of the UK's largest and most progressive universities. The Head of Digital Engagement is an exciting new role created within the department to help us drive forward our digital engagement with key audiences, including prospective and current students, staff, alumni, university partners and business. About you The Head of Digital Engagement will be responsible for developing digital engagement strategies that help the University deliver a digital first communications and marketing experience. They will lead the social media and web teams to create a pipeline of digital communications activities across our website and social media platforms to help the University stand out. They will work as part of the department's Senior Management Team, and will work closely with other teams in the department, including the media team, student communications, internal communications, marketing and creative. The candidate will be required at times to deputise for the Director, Corporate Communications & Creative Strategy, and represent the department on appropriate boards and committees. They will also be expected to plan and participate in out of hours support for the digital channels. About UWE Bristol We are a well-established university with over 30,000 students, 250,000 alumni and 3,800 staff. UWE Bristol is one of the largest providers of Higher Education in the South West; we are globally connected and regionally embedded, with strong employer and partner connections. Students join us from all over the UK as well as from another 140 countries, making this a diverse, dynamic and interesting place to work and study. We achieved an impressive 88% overall student satisfaction in the most recent National Student Satisfaction survey, placing us 11th of all UK universities for overall student satisfaction and 7th of all universities in England. We have also achieved TEF Gold status and The Guardian has placed us in the top 30 Universities in the UK. This post is full time, working 37 hours per week. It is available on a job share basis for applicants wishing to work part time. In addition to progressive pay rates, UWE Bristol offers a wide range of staff benefits including a generous holiday allowance of 27 days, up to 12.5 bank holiday/closure days per year in addition, flexible working, excellent defined benefit pension schemes and the option to participate in the cycle to work scheme. Frenchay Campus: This post is based at our lively Frenchay campus where we have invested in the latest facilities and resources to give our students access to everything they need to succeed - with GBP 300m having been spent recently on new state-of-the-art learning spaces and accommodation to enhance our offer even further. Frenchay campus is within close proximity to excellent motorway links and within walking distance of two train stations, making UWE Frenchay Campus the ideal place to work for those wishing to commute to Bristol. The University's normal practice is that new appointments will be made at the starting point of the grade. UWE is committed to supporting and promoting equality and diversity to create an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds who share our ambition to be a university recognised for the success and impact of our practice-oriented programmes; our strong industry networks and our inclusive global outlook. Responsibilities: The University's Strategic Communications and Marketing department is responsible for raising the profile of UWE Bristol locally, regionally, nationally and internationally. It delivers strategic communications, brand, marketing, alumni engagement and philanthropy for one of the UK's largest and most progressive universities. The Head of Digital Engagement is an exciting new role created within the department to help us drive forward our digital engagement with key audiences, including prospective and current students, staff, alumni, university partners and business. About you The Head of Digital Engagement will be responsible for developing digital engagement strategies that help the University deliver a digital first communications and marketing experience. They will lead the social media and web teams to create a pipeline of digital communications activities across our website and social media platforms to help the University stand out. They will work as part of the department's Senior Management Team, and will work closely with other teams in the department, including the media team, student communications, internal communications, marketing and creative. The candidate will be required at times to

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