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Editec
,
London, Greater London
Creative Digital Marketing Manager
Overview
Job Description
Editec is a successful lottery and sports betting consultancy, supporting clients in over 25 countries across Africa. The company is fast growing, has doubled in size over the last 3 years, and has plans for further expansion. The company is globally recognised as a start-up specialist for gaming operations in emerging markets. We have 2 available positions, one focussed on our English speaking clients and the other our French clients. Fluent English is required for both and French is essential for one of the positions. What will the role include? * Working with the Marketing & Online heads of department to execute the digital marketing strategy for online and retail channel; * Taking responsibility for achieving digital marketing channel budgets; * Management and optimization of all creative content for the digital channels; * Managing and formulating key local content strategies for all operations; * Manage a team of 2 personnel in London and 6 personnel in Africa; * Working closely with external agencies in Europe and Africa; * Supporting the business marketing strategy through digital and performance marketing tactics to deliver results that meet ROI expectations and boost incremental sales; * Proactively work with the Performance marketing team in Malta to achieve budgets and react to the business needs; * Report daily and weekly on digital marketing KPIs to the Head of Marketing; * Work with the creative team to create engaging creative for all channels;. * Work closely with the Head of Marketing to create a strong UX and drive the new campaigns on the website; * Input digital marketing spends into budget tracker for relevant channels working closely with the performance marketing team in Malta; Overall Key responsibilities * Responsible for developing, implementing and managing creative digital marketing campaigns that adhere to the overall marketing strategy; * Driving brand awareness within the digital space, working with the wider marketing, creative & team to increase website traffic and customer acquisition; * Be the trusted primary point of contact for our external digital marketing partners and local creative agencies; * Responsible for the briefing and daily management of all creative across all the digital marketing channels, owned and 3rd party; * Train and develop the social media teams to ensure a streamlined approach across paid and owned channels; * Develop and execute an influencer program for all operations across all products; * Evaluating paid digital and SEO opportunities, ensuring these are actioned in a timely manner to continually optimise; * Managing the digital marketing budget and evaluating budget splits for campaign with Malta; * Reporting on analytics to the executive team, proving strong ROI and value to the business; Reporting * Responsible for Daily/Weekly/Monthly reporting of all Marketing channel KPIs; * Responsible for reporting and analysing all digital campaigns and adhoc activity; * Use of Google Analytics to understand marketing KPIs; * Use of external data to understand and seek competitive edge; Strategy and Innovation * Devising strategy for all markets Editec operate in; * Innovate and present new marketing platforms and strategies, trends and technologies; * Work with agencies and internal teams to implement new creative digital marketing innovations/trends when ROI positive; Requirements The ideal candidate will have: * Proven experience in a similar role (gambling essential) preferably in the fast gambling / sportsbetting industry; * A hands on individual with a can do attitude, able to think outside of the box; * English speaking; * Experience in analytical reporting, with a focus on ROI; * A proficiency in SEO, PPC, paid social, affiliates and display marketing; * Experience using Google Analytics and Google AdWord; * A solid understanding and a passion for the key social media channels Facebook, Instagram, LinkedIn, YouTube; * Exceptional writing and editing skills; * A proactive, reliable and responsible approach; * Excellent attention to detail; * Experience in managing direct reports; * Relationship management skills; * A resilient individual who is able to work under pressure and tight deadlines; * High energy and tenacity; * Forward thinking ability, be self-motivated and have a positive and professional attitude to motivate others, as well as being committed to company and customer objective; * A real passion and interest in the gambling industry;