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Renaissance
,
London, Greater London
Marketing Event and Lead Generation Executive - China
Overview
Job Description
Company Description Renaissance is a leading provider of assessment technology to primary and secondary schools. Renaissance products promote success amongst students of all ages and abilities through personalised assessment and practice in reading and maths. Our software helps to enhance literacy and numeracy skills, support differentiated instruction, and personalise learning to optimise student development. Immediate feedback and detailed reporting equip teachers with the information needed to monitor progress and measure growth. In the UK and Ireland, almost 6,000 schools and more than 1.4 million students use Renaissance products. Worldwide, we support over 18 million students, operating in 96 countries. We are looking for a Marketing Event Lead Generation Executive to join our International Marketing team based in our London office, and support our growing business in China. Job Description * Plan, develop and implement effective marketing campaigns targeting at the China international schools/language learning centres * Organise offline activities to attract business interests and generate B2B leads for the company business in China * Use company resources and database to make calls and generate leads * Understand the company brand, products and create campaigns to engage with businesses that would potentially be interested in the Renaissance products. * Research, identify and organise industry exhibition and tradeshows to attract business and generate leads * Work with 3rd parties to distribute company and product flyers during exhibitions or industry events * Organise company corporate and sales driven events in China * Update events and activities onto website * Think laterally to expand company data and resources * Deliver targets associated with processing volumes. Qualifications * Degree in marketing, international marketing or event marketing * Good skills and experience in event organisation * Good experiences in lead generation * Good communications skills and ability in turning data into potential business * Good analytic skills to analyse lead conversion in relation to opportunities and revenue * Mandarin speaker with English proficiency * Target driven * Commercial acumen to spot opportunities Additional Information All your information will be kept confidential according to EEO guidelines. Qualifications: Degree in marketing, international marketing or event marketing Good skills and experience in event organisation Good experiences in lead generation Good communications skills and ability in turning data into potential business Good analytic skills to analyse lead conversion in relation to opportunities and revenue Mandarin speaker with English proficiency Target driven Commercial acumen to spot opportunities Responsibilities: Plan, develop and implement effective marketing campaigns targeting at the China international schools/language learning centres Organise offline activities to attract business interests and generate B2B leads for the company business in China Use company resources and database to make calls and generate leads Understand the company brand, products and create campaigns to engage with businesses that would potentially be interested in the Renaissance products. Research, identify and organise industry exhibition and tradeshows to attract business and generate leads Work with 3rd parties to distribute company and product flyers during exhibitions or industry events Organise company corporate and sales driven events in China Update events and activities onto website Think laterally to expand company data and resources Deliver targets associated with processing volumes.