CRM Specialist - 3 month FTC

Treatwell ,
London, Greater London
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Job Description

Hello, were Treatwell ! Here at Treatwell, we are changing the way people book their hair and beauty services. We make booking hair, beauty and spa treatments simple, effortless and fast around the clock. Today we are the leading beauty booking platform in Europe working with over 25,000 salons, processing over 1 million orders per month and operating across 11 countries. Our success to date is completely down to the 500 passionate and brilliantly-talented people working together to harness the power of beauty, and the beauty of technology. However, we are still not even close to being done. Today, less than 2% of hair and beauty is booked online - thats tiny. We believe that booking online is inevitable and our mission is to give every customer their perfect hair and beauty experience. But, for us to really fulfil our vision of revolutionising the industry we need to do something much more profound we need to grow the entire industry and empower more people to feel good about themselves more often. The Role Supporting the creation, management and measurement of timely, relevant partner communications, the B2B CRM Specialist will maximise salon engagement and retention through successful eCRM (lifecycle) campaigns. With a passion for email marketing, you are a creative problem solver with attention to detail who excels in an exciting, fast-paced environment. Youre a collaborative team player, who loves connecting with a range of departments from Marketing through to Sales and Account Management. Reporting into the Partner Lifecycle Manager, youre comfortable working with a range of tasks from planning and execution of automated journeys, to supporting our brand team for one-off sends. All maintaining the objective of building successful engagement with our salon partners. You Will * Plan, organise and execute a consistent B2B CRM plan with a focus on maximising engagement, development, retention and reactivation of salons/partners across all markets. * Support the Partner Lifecycle Manager to enhance the B2B lifecycle and execute the ideal communications and throughout their journey. * Work closely with the Salon Account Management teams to ensure the campaign process enables all salon queries to be handled smoothly and efficiently. * Monitor feedback from salon partners and internal teams and make adjustments to lifecycle communications and reduce the number of queries back to the business. * Ensure learnings form part of the feedback loop and results are communicated and consolidated for various teams (Design, Supply, and Salon Account Management). * Maintain, develop and report back on * * Weekly CRM KPIs to stakeholders, * Monthly CRM lookback & review sessions * Quarterly reviews About You * Demonstrated experience working in CRM * 1-2 years experience with Salesforce Marketing Cloud, including data manipulation, campaign list selections, email broadcast systems and automations. * Preferably experience with Pardot. * Strong understanding of brand values and an affinity with the Treatwell brand or online beauty industry. * Strong communication skills (verbal, written and presentational); highly numerate with strong cost control skills and experience. * Fluent in English (speaking & writing). Other languages are a BIG plus. * Results-driven: ensuring marketing activities fulfil strategic goals & drive results. Perks * Flexible holiday policy * Benefits platform offering childcare vouchers, cycle to work scheme, high street discounts and more * Enhanced parental pay * Enhanced pension * The opportunity to work alongside a talented, friendly, entrepreneurial team in a lovely Central London office (WC1V) Equal Opportunity Treatwell is an Open to All employer and warmly welcomes every body to the team. People of colour, LGBTQIA+ people, neurodiverse people, individuals with impairments and parents are encouraged to apply. We encourage you to notify our team of your pronouns at any stage of your application. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application

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