CRM Analyst

National Magazine Co - Hearst ,
London, Greater London
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Overview

Job Description

The Details Hearst's recently created Strategy department brings Consumer Data expertise together with Research & insight, B2B marketing and Commercial Development to provide a strong strategic foundation to support the commercial efforts of the business. The Consumer Data team provides analytics, architecture and technical support both to the wider Strategy department and to the commercial and consumer teams across the business. The Role This CRM Analyst position will be focused on providing in-depth analysis to a variety of stakeholders across the marketing and product teams, supporting decision making. The role will utilize various advanced tools and analytical practices to present a detailed picture of consumer engagement with our products, services and activity, across all measurable contact points in a way that captivates and influences the target audience. The role will proactively engage with stakeholders to propose insight gathering projects to demonstrate opportunity where seen, as well as interpret results, taking conclusions and promoting insights. The role will influence development of data architecture and capability to meet the needs of stakeholders. Consumer Analytics Creation of dashboards to support strategic CRM and subscription decision-making Ad-hoc analysis to provide a greater understanding of business challenges Insight Development Working closely with stakeholders to understand analysis requirements and working with the Data Engineer to ensure relevant data is captured and available Insight Integrity Implementing effective quality assurance processes, ensuring the ongoing accuracy of reports and dashboards Validation and maintenance of key metrics developed by the team Maintenance and development of standard CRM segmentation, utilizing standard business metrics and scores Creation of a standard approach for the creation of marketing campaign briefs Promoting "one version of the truth", maintaining awareness of and implementing key standard business metrics in all reporting output Technical Support Supporting the CRM team's technical use of the Marketing Automation Platform Team Support Supporting the rest of the Analytics team where required Assisting in the development of junior team members Example Task: Working to analyse the effect of engagement with other Hearst products and services on print magazine subscription behaviour The Person Diligent - focussed on attention to detail, data accuracy and practice that maintains data integrity above all else. Highly proficient in a leading front-end reporting and dashboard tool. Tableau preferred, with proven experience SQL Server 2012/2014; Strong T-SQL, SSIS, SSAS, views, stored procedures, automation Exposure to predictive analysis environments Strong understand of customer data and CRM practice, concepts and terminology Advanced visual analysis experience Experience working in an agile environment Strong project management skills Customer-centric mind-set and a willingness to take ownership of tasks and issues. Degree (or equivalent) in a technical or quantitative area (Computer Science, Maths, Economics, Statistics etc.) Strong communication and collaboration skills, ability to offer ideas, suggestions and recommendations, verbal and written to key stakeholders Proficiency with Microsoft Office, advanced Excel A keen interest in consumer media and the sectors in which we operate Positive, solution-focused attitude Flexible approach and willingness to work on tasks outside the day-to-day remit of the role NA

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