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Pearson Education
,
London, Greater London
Content Marketing Executive
Overview
Job Description
Position Title: Content Marketing Executive Division: Pearson Online Learning Services (POLS) Job family: Marketing Location: 80 Strand Contract Type: Contract (maternity cover) - 15 months Position Type: Full-time Reporting into: Content Marketing Manager About Pearson At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small. About the team This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with universities across the country, the OPM teams provide online learning services including marketing, student recruitment, course content development, training and ongoing student support. About the job As the Content Marketing Executive, you would play an important part in maintaining the integrity of our university partners' brand and elevating the experience of our customers. You would be responsible for developing engaging content for multi-channel marketing and communication activities globally for the Northumbria University partnerships. Content developed by the Content Marketing team brings life to the communications throughout our customers' lifecycle, with a strong focus on lead generation and lead conversion stages. This is mainly a Business to Customer (B2C) marketing role. As the Content Marketing Executive, you will be working in a matrix structure with the opportunity to work across a number of internal functions including Research, Recruitment, Student Services and external stakeholders. Reporting to the Content Marketing Manager, you will support the development and execution of all elements of the partner specific content plan, including research, copy-writing and asset production. You will also support the Content Marketing Manager Marketing Manager in external agency relationship management.