Marketing Executive

yulife ,
London, Greater London
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Job Description

The Role Marketing Executive About Us YuLife is creating a game changing insurance company. We believe that the way to help people love who they are and unlock their inner potential, is to make their wellbeing an integral part of their everyday lives. And since we spend so much of that time at work, it's vital that we find ways to improve people's wellbeing at work as well as outside it. That's why we take traditionally boring products like life insurance and reinvent them. We've turned a product about death into one that inspires life. One that encourages people to put themselves first and bring wellbeing into work in simple, accessible, and rewarding ways. * Join a dynamic ever growing InsureTech business * Flexible and Fun Company culture * Great Place to grow your career Opportunity for a high-performing Marketing Executive to work in collaboration with the sales team, helping drive YuLife's visibility in the market and maximise inbound leads and company revenue by developing and executing marketing campaigns. If you thrive in a positive and fun environment where you can fully utilise your marketing experience, then this is the role for you. Main responsibilities include: * Plan, develop and implement a content marketing plan to support marketing campaigns (blogs, ebooks, white papers, emails marketing) * Manage Social Media channels with a focus on LinkedIn to build YuLife's brand visibility, increase connections with the HR community and help drive leads * Partner Marketing: Interact with clients and 3rd party distributors to secure new business, and generate sales and leads. * Collaborate with the product team to explore innovative solutions to attract and engage our customers The ideal candidate will have: * 2 - 4 years in sales and marketing positions in a B2B context. * Excellent writing skills with ideally 2+ years experience in content marketing (writing * emails, blogs, social media) * Understanding of SEO, PPC, Social selling, and email marketing in a content * marketing capacity * Commercially driven, with a focus and passion for driving growth through marketing * Experience creating email marketing campaigns with a basic knowledge of HMTL & CSS and an understanding of email marketing tools (e.g. Pardot). * Strong written and verbal communication skills with strong attention to detail * Tools for designing and content creation, such as Adobe, Powerpoint, Prezi. * Marketing campaigns: Hubspot, Mailchimp, Hootsuite and others. * Website and social performance measurement tools, such as Google Analytics * University degree in marketing, design or similar. * Experience working in a technology startup would be ideal. The benefits: * Competitive salary * Potential to earn options * All the latest tech you need * Pension, income protection & Life Insurance * Free snacks and breakfast * HIIT sessions, yoga, meditation sessions and running club * YuLife membership with financial rewards * Monthly well-being budget * 24 days holiday + your birthday off * Team building and socials * The chance to be part of a growing game changing start-up

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