GlaxoSmithKline
,
Brentford, Greater London
Communications Director (Content, Planning & Editorial) - Pharma Supply Chain
Overview
Job Description
Are you an experienced communications professional with expertise in existing and emerging digital communication channels? Are you looking for a leadership position where you can utilise your programme planning and project management capabilities? This could be a great opportunity to explore! GSK is a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. There are three global businesses in GSK - Pharmaceuticals, Vaccines and Consumer Healthcare. The Pharma business generated 2018 revenue of 17.3 billion, representing 56% of the total turnover of the Group. The Pharma Supply Chain (PSC) is responsible for making and supplying GSK's pharmaceutical products around the globe. Our network consists of 30 sites in 18 countriesand approximately 16,000 employees. In 2019 GSK produced around 2.3 billion packs of medicine. The PSC is at a turning point. GSK is developing an exciting pipeline of specialty medicines at a time when technology is transforming what is possible in pharmaceutical manufacturing. To make the most of this opportunity, we have launched our new ambition - Future Ready and we are working hard to mobilise the organisation behind it. As our new Communications Director (Content Planning & Editorial), you will be accountable for working across the communications team to create a unified content strategy and calendar plan. We are looking for a highly organised strategic planner with the credibility to advise and influence. Experience in the creation of content strategies and channel development is desirable, as is someone with a fresh approach, natural curiosity and ability to influence stakeholders. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Channel management and development * Manages the PSC's internal employee channels including plasmas, workplace, leader cascade, SharePoint, email, Microsoft teams and physical assets * Oversees events and channels designed to engage our leadership population, including our annual conference, online portal and quarterly calls * Ensures the PSC is making best possible use of GSK's global * Coordinates our Communications network (site communicators at our factories). Ensures the network is engaged and continually improves their capability and performance * Continuously improves and develops all our channels by: * Identifying barriers to efficacy and overcoming them * Seeking out leader and employee input and insights on channels to improve them * Pulling in outside GSK ideas to enhance our channels Planning * Leads all editorial planning across PSC communications, making sure there is full alignment across our content and with GSK's corporate calendar. * Manages the editorial calendar and has a holistic view of all content from an audience perspective. * Continuously improves the PSC's communication planning processes and drives consistent use of the tools and templates across the team. Evaluation * Works with the other members of the management team to set objectives and KPIs for all activities * Establishes processes for evaluating and reporting the impact of activities, using both qualitative and quantitative data and data analytics * Reinforces a culture of evaluation in the team, acting as an ambassador for the use of data and insight to inform planning and drive continuous improvement APPLICATION CLOSING DATE - 21st June 2020 Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: * Bachelor's degree (or equivalent) * Comfortable working in a highly matrixed organisation and able to manage expectations of a variety of stakeholders at global, regional and country levels * Open-minded, creative, open to change and new ways of working, constantly looking to innovate and improve the ways in which the organisation communicates * Positive mind set, characterised by optimism and strong intention * Operates at pace without compromising judgement and attention to detail * Brings business acumen and genuine passion for GSK, its purpose and its people * Takes accountability and works independently with minimal guidance * High learning agility. Able to apply problem-solving approaches / mindset to unfamiliar areas or challenges * Expertise with existing and emerging digital communication channels * Expertise with evaluating and measuring communications (data analytics) * Strong programme planning and project management capability * Experience and deep understand