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AICPA
,
London, Greater London
Lead Manager - Global Marketing Strategy
Overview
Job Description
About The Association Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants , we empower the world's most highly-skilled accountants - CPAs and CGMA designation holders - with the knowledge, insight and foresight to meet today's demands and tomorrow's challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide. Summary of Role Responsible for the development of marketing strategy to launch new programs and products in new regions/markets. This individual will work across functions, including senior leadership, to set a new market entry strategy and go-to-market strategy to drive market awareness and adoption. Accountabilities & Responsibilities * Manage diverse, cross-functional matrix team in developing, delivering and embedding a clearly defined and differentiated strategy that will drive value and growth. * Manage the research roadmap to utilize market and consumer segmentation, creating relevant and differentiated marketing and business strategy; then activate through the delivery teams to launch the initiatives using innovative, modern marketing approaches to drive awareness and demand for the designation within the target market. * Evaluate market data and market trends to influence and shape the future innovation pipeline. * Drive marketing data analytics, customer analytics and data, digital properties, and customer behavior and activity tracking across available resources. * Identify business opportunities for the organization and demonstrates financial awareness; keep up to date with competitor information and market trends. * Responsible for development of competitive go-to-market strategies for new products with targets in net acquisition of new prospects and customers, revenue growth, engagement, retention and profitability. * Responsible for providing input and informing new product development and pricing - assessing market priorities, segmentation needs, investment levels, brand plans and strategic objectives - working with revenue earning / profession facing colleagues. * Produce new ideas, approaches or insights for marketing, commercial and experience-based topics; produce a range of solutions to problems and seek opportunities for organizational improvement * Work strategically to realize organizational goals and develops compelling visions of the future; takes account of a wide range of issues across, and related to, the organization and the Profession * Contribute to the strategic planning and management of marketing plans and ...