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Pearlfisher
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London, Greater London
Futures Analyst
Overview
Job Description
Please note that we are recruiting for a Futures Analyst OR a Senior Futures Analyst, based on experience and the best fit with our team at the time. Please apply for either role, not both. This is A key role within our Futures team. Pearlfisher Futures is unique within the Pearlfisher business and our industry in terms of its future insight and innovation-driven approach, answering our clients? challenges in new ways and creating new streams of commercial growth. We need you to Work with the Futures team to deliver the Futures offer, through internally and externally facing projects and content, across Pearlfisher?s network. This is a key role requiring the highest level of Engaging communication skills / Natural curiosity / Creativity / Resourcefulness. You will show us that you have + A talent for seeing the patterns inherent in insight and data, and the ability to understand and distil what these patterns mean into new socio-cultural themes, drivers and shifts. + An aptitude for planning, performing and analysing qualitative consumer research and expert interviews. + The ability to choose the right methodology for our research and continual development of creative and innovative research techniques. + A keen interest and understanding of brands and consumer behaviour across a range of categories including food, drink, sport, healthcare, fashion, design, technology, finance, entertainment. + Demonstrable experience of interrogating and challenging briefs to ensure consideration of all influencing aspects based on research. + A loyal and trustworthy character. The bare minimum we need from you is + A minimum of three years? experience working within insights and innovation. + An understanding of key channels of communication including product, retail, digital, advertising, brand experience. + Strong written and visual skills. And the technical skills you will need to have are MacOS / GoogleDrive applications / MSOffice The role in detail Working with direction and support from the Futures Director ? Global, but with expected independence, you will: + Define, create and deliver client projects at a high level. Guide the innovation process from workshops to presentations. Lead these projects, end to end working against multiple deadlines. + Develop new project structures, research techniques and gather insights from all types of research including partner agencies, articulate key findings and build a compelling argument for change relating to client objectives and opportunities. + Develop sharp, insightful and inspirational perspectives, quantify trends and consumer change in specific markets and sectors and identify the most relevant ideas and opportunities for the client. + Create new, creative and compelling ways to communicate the information and brief final deliverables depending on the audience and environment. + Guide the team on the innovation journey, whether working on both individual briefs or in collaboration with the skills of the other studios, Strategy, Design and Realisation. + Collaborate with the Strategy and Design studios to deliver to our clients? needs across a broad range of projects, including design and strategy briefs. + Work with Finance Director and New Business team to align on new areas of opportunity and key sectors for development, supporting them by identifying key insights to support outreach. + Work with the Communications team to help define the best, most effective and creative ways to share fresh themes of IP to keep us at the forefront of cultural and industry change. + Proactively develop and share our unique perspective. Feed our global IP, sharing information effectively across the Pearlfisher studios as we grow the Futures offer on a global basis. + Adhere to Pearlfisher Compliance principles when creating all support material and internal and external briefings and presentations. Reporting structure You will report directly the Futures Director ? Global. The role will also involve close consultation with Business Development, Marketing & Communication, Client Management and all other Pearlfisher teams.