Head of Marketing Engagement

Informa ,
London, Greater London
More Details

Overview

Job Description

Head of Marketing Engagement London, England Job Reference:--005799 Location:London, England Closing Date:24/05/2019 Department:Marketing Division:Informa Markets About us We're the world's largest events and exhibitions organiser, working across more than 30 countries and serving dozens of specialist professional communities. Come join us! Job Accountabilities: + Work with VP of Divisional Marketing to define & deliver marketing best practise + Drive implementation and adoption of marketing technology + Optimise marketing engagement team effectiveness and establish performance baselines for team members + Develop marketing support processes and manage improvement initiatives to improve performance of GE marketing campaigns + Work with divisional teams to deliver transformation marketing projects within GE Key Dimensions: Main Duties and Responsibiltiies: Marketing Strategy + Develop strategies to fulfil for 'how do I' enquiries from GE offices + Create annual roadmap for feature / capability benefits within the marketing landscape + Work with Learning & Development Manager to identify and define marketing training requirements and delivery + Provide frameworks to assist business users in their communication with Digital, Data and IT support teams and escalate issues as appropriate. + Pro-actively work with stakeholders across departments with to improve the adoption of marketing technology across GE + Work with Divisional VPs to support change projects within the GE + In conjunction with the Divisional Marketing Team, identify and communicate best practice in terms of delivering optimised web experiences, marketing automation campaigns and data-driven decision making + Define and manage KPIs and Metrics to track Marketing Campaign Performance and Best Practise adoption across GE Communication + Create and maintain effective divisional marketing communication channels with business users + Establish communication channels with GE's global (Digital, Data and IT) support teams + Proactively identify critical business issues in advance and escalate to the appropriate department head + Represent the business (Voice of the Customer/Business) in GE Support Team calls / meetings Team Leadership + Set KPIs and annual objectives for each member of Marketing Engagement Team + Provide day to day guidance and support for Marketing Engagement Managers + Proactively monitor incidents and requests to, in conjunction with team members, improve service levels, work flows and training materials for GE marketing teams. Set service level agreements/ benchmarks with teams for marketing supportMinimum Education Level: + Bachelor's degree in a relevant business / technology discipline Background Knowledge, Skills and Experience: Essential + Exceptional communication skills demonstrating an ability to effectively communicate with both business teams and technical teams + Previous experience of working with web CMS platforms or marketing automation or analytics applications + Previous experience of working in a marketing function or directly with marketing users + Demonstrate analytical, logical thinking capability + Ability to operate in a high paced demanding environment + Ability to prioritise and handle incoming enquiries effectively Desirable + Previous experience of Eloqua, Adobe Analytics, Adobe Experience Manager, Adobe Target + Previous experience in the B2B / B2C events marketing + Previous experience of delivering successful business user training programmes + Previous experience of working in a multi-site (remote working) business user support role + Previous experience of Change Management + Previous experience of Marketing Technology Projects

People also viewed