Head of Trade Marketing BU

Anheuser-Busch InBev ,
London, Greater London
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Overview

Job Description

Head of Trade Marketing BU Get to know us: Curious. Ambitious. Resilient. Sound like you? You'll fit right in. From your very first day, you'll be encouraged to lead, speak your mind and take ownership of your success. You'll have your colleagues behind you because we believe that with hard work and a strong team, we can achieve anything. The most important thing to know? We aren't afraid to dream big, and we never shy away from a challenge. The Head of Trade Marketing develops and executes Trade Marketing / Consumer Strategies & Activities according to brand and channel strategies with specific focus on 360 / through-the-line activations as well as leading key projects for the business. The role works across both On and Off Trade to deliver initiatives and concepts that drive sales performance and consumer/shopper experience. Ensuring innovative ways to increase sales are being developed in both channels to distinguish us from competition. The role: * Manage, execute and coordinate trade marketing concepts and initiatives according to defined brand & channel strategies * Responsible for defined budget and cost control * Manage and solve complex problems with a strong impact to BU results * Coaching and Development of team * Build the annual promotion/activation calendar aligned with Marketing & Channel plans which increases sales, EBITDA, market share and /or brand equity * Brief and manage agencies to deliver innovative projects & activations * Build and implement trade engagement strategy across events and trade press * Co-ordinate and drive internal and external conferences to engage business and trade on strategy and plans * Responsible for communicating the annual calendar and operational plans to internal customers * Analysis of activations and effectiveness to provide recommendations to optimise investments (ROI, trial, volume, forward buying, display placements, execution etc.) * Create tracking and evaluation of promotion efficiency to ensure maximum return on investment * Manage and execute specific trade concepts and activities * Key contacts: Internal: BU President, Sales Directors (On & Off Trade), Brand Marketing Director/Managers, Insights, Innovation, Procurement, FP&A, Legal, Category Management, Revenue Management, Tech Sales, European Commercial Structure. External: Agencies (BTL/POS, Advertising, Internet), other FMCGs for co-op management, Supplier (Alignment on POCM, Gadgets) Who we're looking for: * University degree or equivalent * Min of 5 years of working in a brand marketing or sales role with marketing background or worked in agency for FMGC clients * Ability to deal with complexity * Good understanding of budget- and planning processes * Strong analytical ability * In-depth knowledge of Trade Marketing & Sales * Strong negotiation skills * Excellent strategic thinking & implementation * Excellent analytical and problem-solving skills * Strong Project Management Skills * Advanced level Excel & PowerPoint user * Confident to challenge Senior Commercial Managers * Strong leadership skills * Strong drive for superior performance * Strong self-starting capabilities * Excellent knowledge of the business and the market, ability to be a business partner * Comfortable working in a team * Fluent in English What you can expect from us: In this role, you'll have the potential to transform our business and your career. You'll get the support and coaching you need to succeed. We're a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You'll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you. If this sounds like the incredible opportunity you've been waiting for, apply today.

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