Digital Marketing Manager | FinTech

Kandidate ,
London, Greater London
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Job Description

About InvestEngine Launched in May 2019 InvestEngine is a new, innovative firm, authorised and regulated by the FCA - who offer expertly managed investment portfolios. We are hiring for a Digital Marketing Manager to join our growing team. InvestEngine is smarter, nimbler, far cheaper and more accessible than a normal investment manager. We aim to deliver smart-designed portfolios expertly managed to put investors' money to work. We look to offer competitive low fees meaning more of investors wealth is managed expertly and professionally. Our mission statement is: simplify the world of personal investments through innovative technology, products and exceptional customer experiences. About the role.. InvestEngine are looking for a passionate and analytical Digital Marketing Manager to join their growing team, yet be the first marketing person on ground. As they are expanding their portfolio of products, they want to build the promotion of these products through digital campaigns. The right candidate will be interested in personal investment and want to progress their career in a disruptive finance startup. What you will do as the Digital Marketing Manager: * Demonstrate strong analytical skills, analyse user behaviour and build a system that tracks marketing efforts * Measure KPIs and report this to the key stakeholders * Work closely with Google Analytics, setting it up, tracking goals and analysing conversion * Work on campaign optimisation, using Google campaigns and Facebook campaigns * Execute cross-channel social media campaigns in order to generate new investors * Trying different channels for customer acquisition, mostly online but also happy to try out offline * Build and use the CRM tool and establishing a system for onboarding customers * Visitor Acquisition - understanding the user behaviours and improving the overall conversion funnel Requirements * You are a data-driven and analytical marketer who can utilise data to inform decisions * You are passionate about the investment market in the UK and want to make an impact on the business * You have the ability to thrive in a startup environment and be a key player in helping us achieve our goals and releasing viral products. * Previous social media experience, and running optimisation campaigns across multiple platforms * Proficient in analytics tools such as Google Analytics * You enjoy working with strategic decision-making, as well as working hands-on with digital campaigns * You must have previous experience in investment management or wealth management either through professional experience or personal interest Benefits * A competitive compensation package - they're prepared to find the very best! * Modern co-working office near London Bridge * Flexible and working from home when needed * Provided cutting edge software and kit, such as company laptop * Working with a collaborative and friendly team members and participating in weekly socials with the team

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