Conversion Optimisation Specialist

Altitudeads17 ,
London, Greater London
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Job Description

We are looking for a creative and tenacious individual with Conversion Optimisation experience who has the mentality and an entrepreneurial eye to join our team and deliver results. We want someone who has the ability to think outside the box and devise unprecedented strategies to win new markets. You will plan, implement and manage campaigns to drive customer acquisition and retention, focusing on supercharging the growth of our brands, through various platforms and marketing channels. We are an award-winning direct-to-consumer company that is rapidly growing (currently at 44 employees and scaling into the 60+ region over the next few months). Last year, our brands had a combined turnover of over $40 Million dollars. The company is a young, vibrant and rapidly growing brand building incubator based in the heart of London. Due to significant traction and venture capital interest, over the next two years, we will be hyperscaling our brands and are looking for the best talent to come on board and join us in this exciting growth phase. Primary Requirements * Experiment and implement new growth strategies to boost customer acquisition and retention. * Manage key conversion points in the marketing funnel * Manage and optimize sales funnel, presell, landing pages and call to action. * Increase conversion rate by 2.5-5% * Improve and optimize presell click-through rate to increase revenue. * Ability to A/B test and continually measure the performance of sales funnels * Carry out A/B testing and measure the performance of upsells * Increase conversion rate and AOV without sacrificing LTV * Collaborate with teams responsible for blogging, email and social media, in order to optimize conversions to its best. * Find and test new customer acquisition channels * Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms * A/B test and continually measure the performance of CTAs * Identify, implement and measure new growth tactics and marketing methods * Develop original and innovative content and strategies to improve SEO and increase brand awareness * Create viral growth through referral marketing and other growth hacking techniques * Establish methods and processes to ensure measurements and experimentation can be done in a scalable and repeatable model * Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path * Optimize our marketing's conversion paths. * Increase conversion rates and drive marketing-qualified leads for our sales team * Optimize the lead-to-customer conversion rate * Increase funnel marketing efficiencies * Define strategies for market-driven growth * Consistently analyse and refine new and existing campaigns to drive revenue, uncover insight and consumer trends * Create and run PPC and social media campaigns * Test methods strategically, producing a set hypothesis, metrics to test and report quantitatively * Manage lead generation campaigns through various digital marketing channels * Drive new customer acquisition through email marketing, influencer marketing, content marketing, video marketing and more Secondary Requirements: * Past experience with web analytics, A/B testing, and inbound marketing tactics * Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads * You have extensive experience developing and launching successful growth marketing campaigns * Proficient in using email creation and distribution platforms, plus managing and tracking effectiveness of campaigns via Google Analytics * Strong digital marketing, social media and HTML capability working in an online-focused organization * Experience in managing digital marketing at scale across paid and performance channels (inc. PPC, Google, Facebook, etc) * Data-driven B2C marketing background with a strong focus on CRM, e-commerce, and retention. Apply for this Job

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