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Converge
,
London, Greater London
Marketing Lead
Overview
Job Description
Marketing Lead at Converge London, UK We are looking for a B2B Marketing Lead to run all of our marketing efforts. You will be building the Converge brand, both within the construction industry, and the tech community. You will be playing a key role in helping Converge grow revenue and you will be working with our CEO (until we hire our VP Commercial) on a daily basis, and working closely with the business development, customer experience, sales and product teams to set the companys overall communications and marketing strategy. You will take a data driven approach to B2B marketing, but also be creative when it comes to building and communicating our brand. Key responsibilities * Ownership of automated campaigns to market the Converge brand within the construction industry, attracting prospective leads and nurturing existing customers * Understand and experiment with online and offline marketing channels to develop a highly analytical understanding of each channels ROI * Create, adapt and interpret design/brand guidelines and translate them into designs * Responsible for product and content marketing, making sure all our new and existing content is up to brand standard * Build our brand within the tech community, which will be critical for us to attract the best talent as we double the size of our team * Own PR & Comms, working with national and industry-specific publications and journalists on a weekly basis * And anything else that interests you and makes sense for the business (we're happy to push boundaries) About you! * You have 5+ years experience in a Marketing role within the technology and/or construction sectors (preferably B2B, but will also consider B2C) * You have used and have a good understanding of the modern marketing tech stack (including experience of inbound marketing tools such as Hubspot) * Proficiency designing in Adobe CC (Photoshop, Illustrator, InDesign), the Office suite (Word, PowerPoint, and Excel), and WordPress * Strong knowledge of print design, pre-press and commercial print processes * You should be keeping up to date with the latest B2B marketing strategies * You are very creative and are able to generate delightful content which fits our brand identity Benefits Learn more about our team, benefits and perks on our website! We care about diversity on our team so we check our job descriptions for gender bias: Benefits Agency note: any unsolicited CVs or profiles sent to us will be viewed as gifts and will not be considered liable for a fee. We are only working with agencies on our PSL and are not looking to make any additions. Thank you.