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London, Greater London
Marketing Manager
Overview
Job Description
+ Supervise and help create the various advertising or merchandising sales campaigns the business uses to sell itself and its products + Incorporate a variety of input from creative, research, advertising, and sales teams. + Oversee one or more marketing campaigns. May devise the entirety of the campaign. + Collaborate with product managers to implement new and modified programs and initiatives. + Monitor and analyze the performance of marketing programs in order to guide current and future strategies. + Assist in developing market research studies and analyze their findings. + Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization. Skills + Experienced product marketers who are looking to round out their marketing experience, and shift to more outbound-focused marketing, and breadth of IG products & campaigns. This role will require strategic thinking to consult PMM & product teams on creative marketing programs and strategies to support priority products and large-scale product launches. + Work will include development of product launch narratives , and scaling core positioning/messaging across channels: on-platform, web, email, social & tentpole events. + Has a strong understanding of Instagram technology and our competitor set (Snapchat, Youtube, TikTok, Twitter, Facebook) - ideally has worked in video technology or adjacent-ad technology roles in the past (as they will likely be focused on branded content, revenue sharing models for IGTV & shopping) + This person has experience with creators and video production + Has a strong pulse on youth culture & what's trending + Has a working understanding of the entertainment, music, digital publishing, digital talent &/or social media industries. + Can manage messaging & copywriting development, asset development working with design resources to produce content and sharing those assets with a broader team + Experience: 10+ years of work experience