Product Features
Blog
Contact Us
Sign In
The Hut Group
,
Manchester, Greater Manchester
CRM Manager - THG Ingenuity
Overview
Job Description
About THG: THG is one of the world's fastest growing and largest online retailers. The company owns and operates many leading brands including LookFantastic.com, Grow Gorgeous, Mio Skincare, Hale Country Club, ESPA and MyProtein.com - The world's #1 online sports nutrition brand. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide. Our culture is fast-paced and ambitious - we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and are empowered to turn their ideas into actions. About the division; Ingenuity: THG Ingenuity is a fully-integrated digital commerce ecosystem, designed to power brands without limits. End-to-end, global, and scalable, our proprietary tech platform represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes Nintendo, Daily Mail Group, Nestle, Unilever, Honda and of course, Proctor and Gamble. Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof. Encompassing everything from hosting and data science to warehousing and fulfilment, we simplify the minefield of digital commerce, and enable brands to form direct and meaningful relationships with their consumers. Initially developed to power one of the world's largest beauty and wellbeing businesses, THG Ingenuity has been continually refined to facilitate sustainable growth and seamless expansion. Indeed, the potency of the platform is no more evident than in the extraordinary global growth enjoyed by The Hut Group. Now operating over 160 localised websites, shipping to 193 territories, THG has harnessed the power of the Ingenuity platform to continually set the standard for achieving sustainable global growth in the beauty, wellbeing, and nutrition spaces Requirements Day to day responsibilities: * Development and delivery of CRM campaigns across our suite of global clients. * Responsible for ensuring our campaigns are hitting targets set for clients against engagement, retention and revenue generated. * Act as day to day liaison for client account teams on all things segmentation, email build & broadcast. * Constantly evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we're getting the most out of our databases at every opportunity. * Act as email representative in conversations around trading activity, always advocating for eCRM as a channel to drive performance and thinking of new ways to activate the database with offers and tactical mechanics. * Work with client stakeholders and other channel owners on database growth tactics and support the delivery of these to ensure we're constantly driving the growth of our databases. Desirable skills/experience: * Experience building data segments * Highly analytical and KPI driven * Understanding of how data can help us understand the customer journey, and how we can use CRM comms to enhance it. * Ability to manage multiple streams of work at one time - organisation and prioritisation is key * Extreme attention to detail and adopt a perfectionist approach to your work, but also able to understand the big picture. * Whilst it's not essential to have creative skills, a creative flair and passion for creating quality communications would be ideal - this person in this position needs to take pride in the way our emails represent the brands we're working with, and how our customers engage them. * Excellent communication skills - can recommend and explain insights effectively.