CRM Lifecycle Manager

Deliveroo ,
London, Greater London
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Overview

Job Description

Why Deliveroo? When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide. We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it. We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allows us to deliver our orders in under 30 minutes. And we're just getting started The scale of the opportunity ahead of us is immense. The global food market is valued at 7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun. We are already a multi-billion pound company that is more than doubling in size every year. Deliveroo came top in the FT's' list of Europe's fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte's 'UK Top 50' two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us. The Role As the CRM Life-cycle Manager you'll be accountable for the operational delivery, optimisation & reporting on all automated campaigns, including budget management & ROI. You'll be responsible for using automation to improve operational efficiencies and grow our bottom line by leading the development of our CRM life-cycle program roadmap. Reporting into the Global CRM Director, and currently with 2 direct reports, you will be laser focused on creating, maintaining and optimising customer journeys as part of our marketing automation program. This includes journey initiation, design, configuration, audience segmentation and data interrogation to identify ongoing actionable insights. Our ideal candidate has a proven track record across CRM, with a strong understanding of utilising CRM Marketing Technology platforms to drive automation and scalability. Overall, you'll want to create campaigns that are meaningful to customers, using the right channels at the right time and that have a positive business impact. You'll be a passionate and technical email marketer, who puts the customer at the centre of their campaign execution. You'll be the kind of person who enthusiastically looks at your metrics soon after a send, and you'll get excited about new ideas, new channels and new campaigns. You'll work well with others and arrive at kick-off meetings for a new campaign full of ideas (based on what we've learnt through data and your own inspiration). To Do All Of This, You'll * Own operational delivery, optimisation & reporting of all automated campaigns, including budget management & ROI * Collaborate with the CRM Strategy & Planning Manager to create & deploy effective, automated life-cycle campaigns across the business * Possess a clear insight to be able to see a goal, and then use CRM Marketing Technology to help achieve it faster and more efficiently than ever before * Proactively report on all automated campaigns to stakeholders & propose/manage changes where necessary, to effectively manage spend vs budgets * Work collaboratively with other departments to ensure automated campaigns achieve company goals * Drive innovative ideas and solutions in response to business and customer needs * Focus on planning, execution, measurement & analysis in equal measure * Provide regular communication with stakeholders, such as the central marketing team, studio team and local markets, to ensure workloads & deadlines are managed efficiently (we love Slack channels for everything) Must Haves * Bachelor's Degree (Marketing or Business preferred) or strong relevant experience * A minimum of 3-5 years email application experience (Braze preferred), including: * HTML familiarity (ability to understand where changes need to be made) * CSS (preferable) * Adobe Creative Suite - Photoshop (preferred) * Email coding (responsive design) * Data visualisation tools (Looker experience preferred) * A minim

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