Content Marketing Team Lead

Infobip ,
London, Greater London
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Job Description

Company Description At Infobip we dream big. We value creativity, persistence and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 60+ offices on six continents, Infobip's platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (cPaaS) globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions. Job Description Why is this role important at Infobip? This individual will be an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The Content Marketing Team Lead role requires a combination of a marketing and publishing mindset, with the most important aspect being around a customer centric approach. In essence, hes/she is the corporate storyteller that must be empathetic toward the pain points of the customer. The position collaborates with the departments of public relations, product marketing, customer service, IT, sales and human resources to help define both the brand story and the story as interpreted by the customer. Ultimately, the job of the Content Marketing Team Lead is to set strategy, lead the content team and lead the development of content initiatives in all forms to drive new and current business. We are looking for a person either in London or Zagreb - depending on your location and preferences. Your responsibilities will be: * Participating in the hiring and supervising of content/story leaders in all content verticals. * Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise. * Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must. * Ensuring the development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups * Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style. * Integrating content activities within traditional marketing campaigns. * Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals. * Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the realtime implementation of content strategies. * Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. * Establishing work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS. * Conducting periodic competitive audits. * Supervising the maintenance of content inventories and matrices. * Ensuring consistent global experience and implementing appropriate localization/translation strategies. You know you're doing a good job when you're: * Ensuring a positive brand recognition and have consistency across chosen published channels. * Increasing defined customer engagement metrics (measured by users taking the desired action...i.e. conversions, subscription, trial, etc.). * Ensuring website and social media traffic growth. * Taking care of conversion metrics, definition and growth. * Taking care of customer feedback and survey data, as well as social media positive sentiment metrics. * Ensuring increases in key search engine keyword rankings. * Ensuring decrease in sales/buying cycles (time). * Clearly defining content distribution during particular stages of the buying cycle (lead nurturing). * Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates. Qualifications More about you: * You've got proven editorial skills. Outstanding command of the English language. * You're holding a Bachelor's degree in English, Journalism, Marketing, Public Relations or related communications field. MBA in marketing a plus. * You've been working at least 5 years as a leader in multichannel content creation (publishin

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