Marketing Director (B2B Saas)

Xexec ,
London, Greater London
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Job Description

Marketing Director (B2B SaaS) We are looking for a demand generation focused marketing director to help generate leads for our B2B SaaS company. With offices around the world we are looking to expand and are targeting large companies in the UK market. Reporting directly into the CEO, the Marketing Director will work closely with sales and account management stakeholders to help deliver growth targets. They will also be supported by and manage a Marketing Executive. The Marketing Director will: * Develop and execute marketing and communications plans for products and services with clearly defined value propositions * Be responsible for putting together creative campaigns, initiatives and content to engage with prospects and clients through both online and offline channels. * Deliver qualified leads by developing and managing the digital marketing strategy. * Manage PPC, SEO and the attribution of marketing channels via the Salesforce and Hubspot CRM systems. * Manage industry conferences and events including the selection, registration, logistics and measurement of ROI. * Develop the messaging, storylines, Q&As for major product announcements. The Marketing Director must have: * Proven experience growing a B2B brand across any sector, such as eCommerce, media, fintech, edtech, healthtech, finance, travel, marketplaces, etc. * Very strong numerical and analytical skill to measure activity and drive performance. * A pro-active, driven attitude with 3+ years marketing experience. * Working knowledge of theoretical marketing concepts as well as the application of them. * A strong working knowledge of marketing tools including email campaign, social media management. * Hands on experience with Google Analytics/ Adwords This is a very exciting opportunity for a Marketing Director to join a leading tech company and have a major impact as they continue to break into new markets with an industry leader Apply for this Job

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