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Emphirerecruitment
,
London, Greater London
CRM Manager
Overview
Job Description
Our FinTech client based in central London is looking for a commercial minded CRM Manager to shape their CRM strategy. You will work closely with teams across the business and leverage key partnerships, seasonal trends and customer insights to deliver high impact customer marketing campaigns. Essential responsibilities * Own the planning and execution of high impact seasonal marketing campaigns for the CRM team * Work with the wider business in testing new product propositions, pricing and offers * Work with the marketing team to leverage partnerships and create commercially driven tactical CRM campaigns * Working with Creative teams on developing high standard customer centric assets * Conceptualise and create best in class email, social media and push campaigns, and landing pages * Analyse campaign performance and create actionable optimisation plans * Other duties as required Requirements What you'll need to succeed in this role * Commercial awareness * 3+ years of experience in planning, building and reporting on email, social, media, and push campaigns * Agency background a plus * Intermediate SQL skills to build segments and reporting * Experience in forecasting and campaign prioritisation * Experience with a multi-channel CRM platform (Emarsys, Branch) * Ability to interpret results and derive actionable insights (Tableau, Emarsys, Google Analytics) Benefits Competitive salary and benefits.