Senior SEO Executive - THG Ingenuity

The Hut Group ,
Manchester, Greater Manchester
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About THG: THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, ESPA, GlossyBox, and Myprotein; all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity. Our 4,500-plus employees represent 66 nationalities and work in offices located in 11 cities around the globe. Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey. THG believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential. Ingenuity @ THG THG Ingenuity is a fully-integrated digital commerce ecosystem, designed to power brands without limits. End-to-end, global, and scalable, our proprietary tech platform represents a single, unified solution to challenges of taking brands direct-to-consumer. Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof. Encompassing everything from hosting and data science to warehousing and fulfillment, we simplify the minefield of digital commerce, and enable brands to form direct and meaningful relationships with their consumers. Initially developed to power one of the world's largest beauty and wellbeing businesses, THG Ingenuity has been continually refined to facilitate sustainable growth and seamless expansion. Indeed, the potency of the platform is no more evident than in the extraordinary global growth enjoyed by The Hut Group. Now operating over 160 localised websites, shipping to 193 territories, THG has harnessed the power of the Ingenuity platform to continually set the standard for achieving sustainable global growth in the beauty, wellbeing, and nutrition spaces. Today, THG sits on top of a consolidated and extensive global network expressly built for speed, scale, and security. That network is Ingenuity. Requirements * Experience in, or knowledge of SEO * Ability to write copy to a high standard * Ability to analyse, interpret and manage data. * Attention to detail * A basic knowledge of HTML * Experience using SEO tools, crawlers and Excel * The ability to problem solve and to take initiative. * Strong interest in digital marketing channels and e-commerce * Proven communication and influencing skills * Commercially astute, ambitious and highly intelligent individuals who are hungry for success and genuine responsibility. * Project management skills desirable * Manage day-to-day on-page optimisation (h1s, URLs, meta data, internal links and body content) of ecommerce and blog websites. * Work closely with Content team, Trading teams, Product teams and Account Managers and the wider department to drive performance. * Recommend and scope technical optimisation fixes and/or changes to enhance site crawlability and drive performance. * Provide support for technical projects including site migrations, audits and technical fixes. * Liaise with internal and external resources to enhance the link profile of websites. * Coordinate activity of internal teams and external clients to ensure high quality offsite coverage. * Conduct ongoing and adhoc analysis to produce reports on Organic Search KPIs and evaluate the success of activities. * Use tools such as SEMrush, Ahrefs and Keyword Planner to conduct keyword, landing page and competitor research. * Use tools such as DeepCrawl, ScreamingFrog, Lighthouse to understand, evaluate and improve site performance and conduct SEO audits. * Operate with a goal of increasing the Brand's organic traffic and revenue against targets. * Occasionally liaise with clients via email. Experience required: * Experience in, or knowledge of SEO * Ability to write copy to a high standard * Ability to analyse, interpret and manage data. * Attention to detail * A basic knowledge of HTML * Experience using SEO tools, crawlers and Excel * The ability to problem solve and to take initiative. * Strong interest in digital marketing channels and e-commerce * Proven communication and influencing skills * Commercially astute, ambitious and highly intelligent individuals who are hungry for success and genuine responsibility. * Project management skills desirable

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