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London, Greater London
Marketing Campaign Executive (Hubspot "expert")
Overview
Job Description
About Fidel: Fidel makes it easy, quick and affordable for developers to access real-time card payment data. Through a single API, developers can securely access data from the three major card networks (Visa, Amex and Mastercard) and build their applications on top of the powerful payments infrastructure supercharging innovation and driving value back to consumers. Fidel works with global businesses including Klarna, Avios and Royal Bank of Canada, and has offices in London, Lisbon and North America. Backed by Nyca Partners and QED Investors, Fidel recently raised a Series A round of $18m. THE ROLE: As the Marketing Campaign Executive, you will own the execution of marketing campaigns for a fast-moving and growing company. You will be responsible for acquiring and nurturing qualified leads, working to financial and activity targets with clear KPIs set out from day one, you will be responsible for running lead generation and nurture campaigns, planning and executing advertising campaigns, supporting the Head of Demand Generation, and all the subsequent analytics and tracking on these campaigns. RESPONSIBILITIES: * Project manage multi-channel marketing campaigns: Youll coordinate and execute our integrated marketing campaigns across buyer segments, verticals and regions, using a myriad of channels. These include advertising, email, event, social, partnerships, AdWords and more. Youll also be responsible for presenting campaign recommendations and improvements based on your findings. * Youll work extensively with our digital marketing solutions, including setting up and managing campaigns using HubSpot and Salesforce to track and report campaigns, continually assessing ROI and adjusting campaigns accordingly. * Lead pathways into new channels: For a start, youll serve as expert on AdWords campaigns to drive web and campaign conversion - a new channel for us. And, based on your experience, youll also drive additions to our repertoire as we grow. Requirements We generally dont have hard and fast requirements - everyone is different. Core attributes and skills were hoping to see highlighted in your CV are: * 1-2 years B2B marketing experience, working specifically with HubSpot * Outstanding planning and organisational skills, with prior experience in coordinating campaigns with internal and external stakeholders * Understanding and practical experience of PPC and SEO * Experience with Google Analytics and AdWords * Salesforce experience a plus * Collaborative and curious mindset, with an eye for testing for incremental improvement * An ability to work proactively and independently in a fast-paced, high-growth company. * Marketing degree beneficial, but not required Benefits We're committed to making Fidel a fantastic place to work and we go to great lengths to give you what you need to succeed. Youll receive: * Unlimited leave * Flexible working - work from home or abroad when you need to * Vitality health insurance * Perkbox benefits scheme * A fully stocked kitchen with unlimited snacks & refreshments * Friday team lunch & drinks * Pension with Smart Pension (employer contribution is 2% of base salary) * Dinner if you need to work late * Unlimited budget for any software or books you need At Fidel, we dont just accept difference - we celebrate it, we support it, and we thrive on it. Were proud to be an equal opportunity employer and we value diversity. We do not discriminate on the basis of educational attainment, race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.