Web Analyst

Shell Energy Retail ,
London, Greater London
More Details
Salary: From £31,600 to £41,400 per annum

Overview

Job Title: Web Analyst Location: London Working Hours: 37.5hpw Salary: £31,600 - £41,400 Our journey: At Shell Energy, we believe that home energy matters. Our home energy business was born out of Shell’s acquisition of First Utility in 2018. As an original challenger to the big energy suppliers, First Utility had a heritage of supplying great value energy and broadband to customers. Shell Energy supplies 100% renewable electricity, as well as gas, smart home technology and broadband, to British homes. Who you’ll work with: We’re ambitious with a pace to match, and as part of one of the world’s largest companies, the opportunity and ability to push forward is greater than ever before. We foster a culture of continuous improvement. Accountability matters, which means enabling transformation through autonomy to influence and see progress through. Every day we work to provide an environment where all employees feel valued and included, and are able to nurture their talent as individuals and as part of a collaborative team. A diverse and inclusive workplace, embedded in our principles of honesty, integrity and respect, brings together remarkable people and enables them to be themselves. At Shell Energy, you’ll be able to apply and develop your skills and knowledge as part of a collaborative team that’s helping to innovate. Your part in our journey: Developing and scaling our digital acquisition channels is one of our core priorities for 2020. This position will play a fundamental role in determining the success and speed at which we are able to identify and understand how best to drive performance. Your part in the team: Reporting into the Online Sales Lead you will produce insightful and rigorous analysis across a variety of commercial situations. Working alongside the eCommerce Manager and Online Channel Managers you will evaluate channel performance from both an onsite and offsite perspective to identify key areas of improvement across the digital path to purchase. What you’ll need to help you make the best of the role: Be an expert using web analytics tools, specifically Adobe Analytics and Google Analytics. Experienced in prioritising multiple streams of work for yourself and others, focusing on those with the most value. Experience with full-funnel analysis across multiple touchpoints. Have an understanding of the digital marketing mix , the role of specific channels, and demonstrative proof of sales improvements. Ability to absorb and interpret data from multiple sources to produce value driven insights. Experience with GTM, media side tracking/ tagging (Floodlight) and data layer structures. Have a positive attitude to "hit the ground running" Good experience with communicating with multiple stakeholders across Marketing, Commercial and Digital. Robust and self-organised approach Be able to take direction and critique and be a real team-player Occasional travel to other Shell Energy/ Shell offices The nice to have’s: Experience with Salesforce Sales and Marketing Cloud Experience with test and learn platforms - Adobe Target, Google Optimise, Optimizely What’s in it for you: Family Friendly Company maternity /adoption pay - 26 weeks full pay, followed by 13 weeks statutory pay for eligible employees. Two weeks full paternity pay BUPA Private Healthcare Life Assurance Pension Scheme Flexible Working Agile Working/Working from Home where appropriate Staff Tariffs Development Opportunities Mentoring Scheme Apprenticeship Schemes Training and Coaching Development Portal to access development material and share experiences Lifestyle Exclusive Retail Discounts (from nearly 900 retailers 25 days holiday (plus Bank Holidays) and Holiday Trading Scheme Quarterly Team Socials Well-being Platform to access healthy meal ideas, exercise videos and mindfulness tips Access to impartial financial advice E-cards to share thanks with colleagues A fresh start to the week with free fresh fruit, every Monday Charity events to support our charity partner Trim Trail onsite Environment Ample free onsite parking Modern, vibrant offices Den with sofas, PS4 and table football Onsite restaurant with hot and cold menu and pizza order service Barista style coffee bar with hot and cold snacks Smart/Casual Dress This job was originally posted as www.totaljobs.com/job/89708679

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