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Honor Search Ltd
,
London, Greater London
Marketing Director
Overview
We're looking for a candidate to fill this position in an exciting company. Identifying and implementing the optimal digital mix to be utilised across all our event marketing campaigns, including SEO, Re-Targeting, PPC, content marketing, paid and organic social media and e-mail marketing. Accountable for the design, enhancement and effectiveness of all event web site templates. Lead our landing page strategy and customer journey, development and optimisation. Define and implement a growth roadmap to optimise conversion funnels and engagement. Building reports required for the smart application of data for insight and activation. Skilled in digital innovation and a very good understanding of web tools and systems. Optimising the use of the CRM and Marketing Automation platforms (ideally with experience of Salesforce and Pardot). Creation of on point messaging, branding and content to effectively communicate conference value propositions across all channels, including web and email. Will possess 2:1 Bachelor’s level education or equivalent Will have detailed knowledge and experience with Google Analytics and Adwords, Paid Social (especially Linkedin), Re-Targetting platforms and ideally a working knowledge of marketing automation platforms Enthusiastic, ambitious, adaptable and flexible with a strong work ethic. Ability to write crisp engaging marketing copy. Highly organised, methodical and process-driven. High level of attention to detail. Track record of delivering campaigns to deadline and budget. Results-driven - ensure that events plan fulfils strategic goals and drives the required business results. Very strong interpersonal skills - ability to engage and influence a range of people and characters. You will receive ongoing training and opportunities across multiple sectors.