Consumer Insights Manager

Rb Uk Commercial Ltd ,
Slough, Berkshire
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Overview

ROLE SUMMARY/PURPOSE You’ll have the opportunity to develop and drive the consumer and market insights program for a section of the brand portfolio.You’ll be able to develop a deep understanding of the consumer and turning your insights into commercial programs to maximise business growth. You’ll be working with the UK In-Market Excellence (IMEX) team which is the lead market for various Powerbrands and one the largest globally.Your work will cover the complete consumer journey from her/his initial engagement to eventual purchase either on-line or in store. SCOPE & RESPONSBILITIES: Ensures the consumer/shopper is at the heart of all in market execution decisions made by the business: · Being responsible for all consumer-based research for your section of the UK brand portfolio and all consumer research inputs into brand forecasts and brand knowledge ensuring consistency with global approaches · Reviews and challenges the brand business objectives with cross-functional team (marketing / trade marketing / sales) to develop, manage and execute research plans to best support innovation / go-to-market strategy · Provides actionable recommendation on the brand health for your section of the UK portfolio that will improve the go to market plans · Provides in-depth consumer journey insights will feed into brand strategy, media strategy, NPD & EPD projects and BDI rollouts · Ensure best-in-class communications are developed, utilising consumers’ knowledge to drive consistency and uniformity that will fit across brand comms content / eco-system · Develops a comprehensive understanding of the relevant brand communication objectives and evaluate the effectiveness of the brand communications in market · Ensures all market data for your section of the UK brand portfolio is reliable and utilise to develop actionable learnings; strong focus and involvement in managing the business and NPD pipeline · Develops and implements best practices for your section of the UK brand portfolio, ensuring methodologies and structure are in place to consistently deliver accurate growth opportunities. · Develops and builds strong relationships with Global CI and data & analytics teams to leverage and contribute to the insights and learning’s and development of insights best practice. · Is a champion for ensuring we have 21 st century consumer insights for 21 st century marketing approaches. KEY CHALLENGES · Ability to drive business agenda to develops and implement the brand research plan · Clearly communicate actionable insights and drive results across multiple teams · Ability to multi-task and work in a fast-paced, dynamic environment · Development of strong relationships within the business and across teams/markets SKILLS & EXPERIENCE REQUIRED: · Confident in analysing and presenting data and communicating to marketing/trade teams · Strong understanding of marketing and trade strategy and planning, and priority setting · Strong understanding of analytical tools (i.e. MMx, pricing etc.) · Understanding of media/digital landscape and how this can be used to shape consumer insight · Proven success in supporting and driving insights · Excellent project management skills · Excellent communication skills both written and oral · Minimum 6 years’ experience, preferably with 3 years relevant experience client-side or within a research agency in an analytics role, preferably working on an FMCG product or brand · Knowledge of the consumer healthcare category preferred TECHNICAL/PROFESSIONAL QUALIFICATIONS REQUIRED: · Degree in business/marketing/management or research-related discipline · Significant and proven experience with syndicated data and analytics in agency and client side · Proven ability to effectively manage large-scale brand research and budgets including · Experience in working within a global leading FMCG matrix structured organization · Proven track record as a top performer within a multi-cultural environment. · Strong analytics background and passion. · Proven leadership skills including initiative, communication, creativity, bias towards action, and success even in the face of ambiguity IT SKILLS Microsoft Office literacy essential SAP (desirable) PERSONAL ATTRIBUTES: Involved, “hands on” professional. Is energetic and action oriented. Easily takes up challenges and opportunities. Can act with minimum planning and/or guidance. Has strong achievement orientation. Deals easily with ambiguity and can effectively cope with change, eve at short notice. Effective project leadership and an ability to effectively engage others Strictly adheres to and role models RB values. Has strong sense of integrity and is widely trusted Is comfortable dealing with concepts and complexity. Learns quickly and adapts easily to changing situations. Easily adapts own behaviour depending on the situation at hand Strong communicator and change agent. Is not afraid to say what needs to be said Can manage very diverse groups of people, has strong cultural empathy, excellent interpersonal skills and can build constructive relationships internally and externally, is good at finding a common ground and pragmatic solutions to problems Ability to work effectively across virtual networks “Can do” attitude with strong assessment skills and reliable judgment The business language in RB is English, therefore fluency in English is essential and fluency in local languages advantageous. This job was originally posted as www.totaljobs.com/job/89616100

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