Marketing Effectiveness Analyst (Based in Gibraltar - Relocation Package Included)

GVC Group ,
London, Greater London
More Details
Job Type: Full-time

Overview

About The Role GVC is a leading, global, digital gaming and gambling business, which is constantly looking to push boundaries and develop the industry making digital gaming and gambling more enjoyable for all our customers. At GVC, people are eager to make smart decisions using analytics, we’re all about actionable insights If you would like to feel valued, to make a change to your organisation and never get bored, come and join one of the most fun and skilful teams. A lot of money is wasted on inefficient marketing. Our marketers seek support in order to make smart decisions about how to leverage existing resources and thus optimise their marketing investment and marketing mix. To address our marketers’ needs, we have created a return on marketing investment programme (ROMI), a strategic initiative for our entire global business. We are seeking an individual to join us in this journey. With your knowledge of various analytical methods, you’ll be responsible for supporting our marketers, across various brands, with the questions they are facing day to day. You will capture their needs and transform these into practical solutions, using appropriate methodologies, so that actionable insight is produced. Furthermore, you will be responsible for evaluating the outcome of optimisation efforts, by identifying the most appropriate evaluation methods and key performance indicators. Monthly you will be required to report on the overall performance to date and analytical initiatives running for the brands you will be responsible for. Moreover, you will need to ensure the quality of the marketing data (which flow is already automated) of the brands for which you will be responsible for. Additional Information Key Responsibilities Being the link between the business (Marketing) and the Marketing effectiveness team. Work with the team to propose solutions and strategies to business challenges Be pro-active and thrive to identify areas that need investigation and identify optimisation needs Collaborate with various technical and non-technical teams in order to ensure end to end solution is delivered Apply most appropriate analytical methods in order to identify and solve underlying business logic problem statements Conduct research and development activities, data exploration and discovery, develop prototypes Build reports on performance / present insights to non-technical users Processing of structured and unstructured data and ensuring its quality Analysis of large amounts of information to discover trends and patterns Specialist Skills and Experience Essential: Proficient with SQL Digital marketing knowledge and campaign analysis experience Understanding of marketing effectiveness Proficient with Microsoft Office The candidate should possess a degree in a relevant field Have experience working within an analytical environment Experienced in collaborative working with business users Desired: Experience in the gambling industry will be a plus CRM experience (e.g. measurement of control vs target group) Experience with A/B testing Knowledge of various analytical/data mining techniques (advantageous) Experience with reporting tools such as Tableau/Power BI/QlikView is a plus Experienced in working with large complex data (advantageous) Presentation of complex information to stakeholders (advantageous) Sound knowledge of data protection obligations (advantageous) Competencies / Behaviours: Logical reasoning Critical and agile thinking High degree of attention to detail Pro-active and curious Fast learner, happy to ask questions to build an understanding Good time management Communicative / good relationship building skills Well organised Ability to work independently

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