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Michael Page Marketing
,
London, Greater London
Digital Research Manager
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Salary: £50000 - £53000 per annum |
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Overview
This client is an is an international membership body. With over have over 120,000 members working across all sectors of the economy, they exist in over 150 countries, serving private, public and third sectors. Going beyond the value they offer to their members, they also have public interest obligations, multiple regulatory roles, and a need to uphold and drive the highest standards for the profession at large. Operating within the not for profit and charities sector, they have a strong commercial drive and wish to deliver innovative member products and services. Description Key activities for the Digital Research Manager will include: Overseeing a programme of data analytics and user insight that informs projects and identifies opportunities for future strategy and activity Implementing appropriate tracking/tagging strategies using tag management platforms Using analytics tools to report on and model user behaviour to aid decision making Lead a programme of user testing and research to support or provide greater meaning to quantitative evidence Inspiring, motivating and challenging a multi-disciplined small team of mixed experience Presentation of insight back to internal stakeholders. Gaining buy-in to recommendations through the art of storytelling. Creating the necessary documentation that outlines analytical/testing/research findings Ownership of personas, user journeys and other discovery assets Profile To be successful and enjoy the Digital Research Manager position, existing competencies and exposure will include: Involvement with Google Tag Manager is essential, whilst Google Data Studio and Google Analytics are highly desirable Participated in the undertaking, or oversight of, user research or testing Experience of facilitating user research/testing is ideal Numerate with a solid academic background Practice of line management, ideally within a Digital or Analytical team Experienced in using SQL Experience of using Python An effective presenter who can simplify complexities for the layman Stakeholder management and influencing experience, ideally on a global / international scale Ability to craft and manage a programme of continuous delivery Team player Job Offer The successful Digital Research Manager candidate will secure a permanent role based in London with a salary of up to £53,000.