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PwC
,
London, Greater London
Integrated Content Director
Overview
We're looking for a candidate to fill this position in an exciting company. Driving a global integrated content agenda that aligns to strategic go-to-market priorities and drives commercial result Leading a focus on an innovative content mix across traditional and new formats and channels to maximize customer reach and impact Building and maintaining a collaborative working relationship with strategic marketers to promote close alignment between strategy and content Overseeing the development of content strategies that maximize the utility of content by adapting content to different channels, reusing/ updating relevant pieces, and driving longer-term content journeys Engaging senior stakeholders in the value of a global integrated content strategy and global go-to-market priorities in maximising awareness, developing client relationships, building pipeline, and increase market share Championing the importance of quality standards across a diverse stakeholder landscape and driving adherence to quality standards Understanding integrated content capability levels of marketing functions and assessing needs in a collaborative manner that encourages active participation in enablement initiatives Leading the strategy to upskill integrated content and thought leadership teams in core integrated content capabilities Driving a focus on the use of regular external contributors to work closely with internal resources and meet quality standards, and overseeing the strategy to attract and select contractors Building and managing strong, ongoing relationships with agencies and external suppliers to provide flexibility in resource planning (e.g. content writer suppliers) The Global Integrated Content Director drives the global integrated content agenda for PwC. This position leads a team of editors and writers to create high quality content aligned with global go-to-market priorities across traditional and innovative formats and channels and drives territory engagement and enablement. He/she sets the strategy for an innovative and highly effective content mix across traditional and new formats and channels. The Global Integrated Content Director is responsible for supporting territories in building local Thought Leadership capabilities, closely aligned with the global team, in order to drive global quality standards and content synergies for the network.