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Zenith Media
,
London, Greater London
Data Analytics Manager
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Salary: £65,000 per annum with flexibility depending on experience |
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Overview
COMPANY DESCRIPTION: Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health. Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients’ own transformation. This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation. It breaks down the silos between Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale. Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Mediavest|Spark and Optimedia|Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide. Publicis Media is now looking for a new Data Analyst Manager to work on one of our latest and most exciting entertainment clients. This is an opportunity to work on a global disruptive brand, a real “people business” and be part of a team leading the change and driving businesses into the future. This role is ideal for someone wanting to join a rapidly growing business to work on the latest and most exciting developments in the work of technology within media RESPONSIBILITIES: Lead campaign reporting, as well as monitoring performance and optimising said campaigns Take ownership of data analysis, visualisation and insight generation. From a governance perspective, you will put in place frameworks to ensure data capture and accuracy is standardised. Collaborating with other teams - commercial insights are central to others' work so don't hesitate to create awareness around the good work you have been doing Ability to work with client and 3rd party data (coming from the likes of Google Marketing Platform, Facebook, etc). Looking into our processes and automating what can be automated and streamlining what can be streamlined - all the way from reporting, passing through insight generation Increase data-literacy across your team, direct remit, company, client make sure people know what data can and can't do SKILLS: We always welcome people from different experiences and backgrounds but there are certain tools that we can't live without The more your can bring to the table the better: Experience using Excel to a high-level (ideally experience with macros and VBA). Prior experience in delivering high-end visualisations to tell a story from data (using Datorama but the likes of Tableau and PowerBI are also very welcome as a plus). Experience with web analytics tools (such as Adobe Analytics or Google Analytics) would be great. Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. This job was originally posted as www.cwjobs.co.uk/job/89829812