CRM Assistant

Hearst UK ,
London, Greater London
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Overview

JOB TITLE: CRM Assistant LINE MANAGER: CRM Acquisitions Manager The Role The CRM Acquisitions Assistant will support the CRM Executive and CRM Acquisitions Manager to drive consumer revenues through data driven marketing channels. The role will be responsible managing the schedule and execution of email marketing activity across subscriptions, products and Hearst services. Key responsibilities •Supporting the CRM Executive to drive consumer revenues to Hearst known audiences promoting subscriptions, beauty boxes, events, holidays, GHI cookery school - through email. •Responsible for updating the Hearst email schedule and HTML execution for all emails for broadcast •QC all emails (e.g. correct GA tracking, device optimisation, URL links) •Produce reports on all email marketing activity and distribute to stakeholders •Effectively use the Hearst database as a vehicle for all email marketing campaigns •Support the CRM Acquisitions Manager, and the overall business to ensure CRM is contributing to the overarching strategy •Develop and launch all supporting marketing assets for all campaigns •Monitor all reporting and suggest improvements to grow customer acquisition and engagement. •Become an expert on marketing and email best practice •Works closely with wider CRM team to ensure Hearst are using the full suite of Selligent functions and features and are kept up to date on all new product launches. •Works closely with the digital marketing team to feed into the testing plan across all direct marketing channels •Helping assist with wider CRM tasks delegated by the engagement and retention manager The Person •Demonstrated experience in digital marketing •Email marketing experience (preferable) •Email service provider experience. Selligent (preferred) •Strong interpersonal skills required to effectively manage relationships with internal and external contacts •Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline •Technical knowledge •HTML experienced (preferred) •An ability and desire to learn is essential This job was originally posted as www.totaljobs.com/job/89852113

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