CRM Loyalty & Automation Manager

Zazu Digital ,
London, Greater London
More Details
Job Type: Full-time

Overview

CRM Loyalty & Automation Manager needed for one of the hottest beauty pureplays based in London. In the role you will be responsible for supporting the Head of CRM to implement CRM strategy - increasing customer loyalty and lifetime value. An understanding of eCRM strategies, loyalty, customer lifecycle marketing and eCommerce is essential. Duties and Responsibilities: Own the design, delivery and optimisation of multi-lingual lifecycle marketing programs targeting new, active, lapsed, and high value customers. Responsible for ongoing customer insights on CLTV, focusing reporting initiatives that drive repeat purchase, VIP customer retention, and the reactivation of lapsed customers. Become an expert in their customer intelligence & marketing platform, Ometria. Use the tool to understand customer behaviors, create customer segments and implement targeted marketing campaigns to drive customer retention. Work with the Head of CRM to evolve the customer loyalty program to offer a compelling proposition for customers, whilst driving profitable growth for the business. Implement a targeted strategy for top tier segments to drive retention amongst their most high value customers, regardless of loyalty program membership. Prepare weekly and monthly CRM reports, monitoring the performance of lifecycle marketing programs and customer behaviors using Google Analytics & Ometria. Co-ordinate work requests with our internal Tech Team in order to expedite development requests and troubleshoot issues. Skills / Qualifications: Become a "super user" of the ESP tool. Experience working in a similar role within an eCommerce business, preferably within the Health & Beauty or fashion sector. Educated to degree level or equivalent. Technical experience with ESP /CRM 3rd party platform suppliers with excellent knowledge of email marketing techniques and best practice. Expertise with A / B and multivariate testing methods for email marketing. Enthusiasm, ability and energy to operate in a fast paced environment. Excellent written and verbal communication skills. High degree of initiative and an excellent team player. Strong analytical skills with good attention to detail and an ability to use data to drive decision making. An understanding of the current Data Protection and Privacy legislation. Basic HTML knowledge for editing responsive email code. Analytical thinker with a good understanding of Google Analytics

People also viewed