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INTELLIGENT PEOPLE LTD
,
London, Greater London
CRM Manager - Consumer
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager needed by a high growth consumer start-up who has just closed off a round of funding. The CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager will be responsible for delivering the CRM strategy to increase targeted engagement, customer lifetime value and retention. In this new role, the CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager will: Define and deliver the CRM strategy Gain understanding of customer needs through insight, segmentation & data analysis Managing end to end workflow of CRM campaigns to optimise customer lifetime value through email, physical and SMS/push communications Drive data analysis and apply Test & Learn principles to CRM The CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager will have: At least 3 years experience implementation of CRM strategies and campaigns Experience driving customer insights from data and analytics Proven knowledge of one or more email platform (Drip, Mailchimp, Dotmailer etc). Explicit knowledge of A/B and Multivariate testing in the CRM space This is a great opportunity for a CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager who is looking to build a CRM function from scratch. Intelligent People are a specialist CRM Manager recruitment agency.